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Factors affecting brand loyalty in Malaysia retail industry

This research adopts the brand loyalty theory to determine the major factors (customer service,convenience, price, and perceived quality) that can affect the brand loyalty in Malaysia retail industry. Moreover, this research can help the domestic retailer improve their retailmanagement in order to e...

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Bibliographic Details
Main Author:	Goh, Qian Feng
Format:	Final Year Project / Dissertation / Thesis
Published:	2023
Subjects:	HD Industries. Land use. Labor HF Commerce
Online Access:	http://eprints.utar.edu.my/6286/ http://eprints.utar.edu.my/6286/1/202306%2D32__GOH_QIAN_FENG_GOH_QIAN_FENG.pdf

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