The usage of live streaming in affecting customer purchase intention

QR Code

The usage of live streaming in affecting customer purchase intention

The purpose of this study was to explore the factors that influence customers' purchase intention in live streaming, including social media celebrity, informativeness and user-generated content. Customer satisfaction will then be explored as a mediator. A total of 317 questionnaires were d...

Full description

Bibliographic Details
Main Author:	Chen, Bonian
Format:	Final Year Project / Dissertation / Thesis
Published:	2023
Subjects:	H Social Sciences (General) HF Commerce
Online Access:	http://eprints.utar.edu.my/6282/ http://eprints.utar.edu.my/6282/1/FYP_Chen_BoNian_CHEN%2C_BONIAN.pdf

Similar Items

Factors affecting customer satisfaction towards live-stream shopping in Malaysia
by: Phoon, Rou Yu
Published: (2022)

The impact of e-commerce platforms' live-streaming features on Malaysian young adults' purchasing behavior
by: Yeong, Shu Wee
Published: (2023)

Innovative Packaging Attributes and Customer Purchase Intention in Snack Foods
by: Song, Xiaokang, et al.
Published: (2018)

SOCIAL MEDIA MARKETING FACTORS AFFECTING CONSUMER PURCHASE INTENTION OF COSMETIC PRODUCTS IN JAKARTA, INDONESIA: THE MEDIATING ROLE OF CUSTOMER TRUST
by: Yunita Nidiah Indah, Permata, et al.
Published: (2023)

Customers’ Intention to Purchase Halal Products in Malaysia: A Case of Non-Muslims
by: Yeow, Chin Chai
Published: (2019)

Purchase Intention Towards Ready-Made and Custom-Made Products in Textile and Apparel Industry
by: Ng, Shi Jie
Published: (2019)

Dynamic Effect of Flow on Impulsive Consumption: Evidence from Southeast Asian Live Streaming Platforms
by: Pradeep, Paraman, et al.
Published: (2022)

Factors Determining the Customers' Intention to Purchase OTC Products through E-Pharmacies
by: R., Krishnadas, et al.
Published: (2022)

How does e-commerce live streaming in China affect consumers’ purchasing intentions?
by: Miao, Yihe
Published: (2024)

The impact of live streamers’ social capital on viewers’ purchase intention
by: Hong, Kai Song
Published: (2022)

Factors affecting consumers’ impulse buying in live streaming commerce towards clothing and fashion products
by: Lau, Ka Kei
Published: (2022)

Customer Satisfaction and Intention to Purchase the Organic Food in Taiwan
by: Woon, Jia Hui
Published: (2019)

Influence of consumer's knowledge in skin care product on purchase intention
by: Wong, Chui Yi
Published: (2023)

Factors influencing purchase intention towards green cosmetics in Malaysia
by: Choong, Cai Wen
Published: (2023)

The impact of green marketing of food and beverages on consumers' purchase intention
by: Yong, Xin En
Published: (2024)

The Influence of Sales Promotion, Perceived Product Quality and Hedonic Perception on Consumers’ Purchase Intention - The Moderating Effect of Brand Awareness
by: Gu, Yi Chen
Published: (2019)

Enhancing repurchase intention in e-commerce live streaming via relational bonds during covid-19 pandemic
by: Yeh, Jia Yee
Published: (2022)

Factors affecting consumer’s continuance online purchase intention in Malaysia
by: Yap, M. F., et al.
Published: (2013)

Factors influencing the customer intention in adopting autonomous vehicles (AVS)
by: Chye, Chi Ern
Published: (2024)

Factors influencing customer’s online purchase intention amongst Generation Z
by: Chong, Wan Sin, et al.
Published: (2022)

Investigating the impact of e-commerce live streaming on consumers'purchase intention in China
by: ZHANG, TAO
Published: (2022)

Factors affecting consumer purchase intention towards apple mobile phone
by: Lee, Jia Xuan
Published: (2022)

K-Means Clustering Approach for Intelligent Customer Segmentation Using Customer Purchase Behavior Data
by: Kayalvily, Tabianan, et al.
Published: (2022)

Factors affecting purchase intention of life insurance policies by Malaysians in Klang valley
by: Goh, Nathanael
Published: (2022)

An empirical investigation on the influence of online reviews affects the individual’s purchase intention in Malaysia
by: Ong, Wei Chi
Published: (2022)

Factors affecting online purchase intention
by: Foo, Che Toang
Published: (2014)

Impact of Billboards on Customer Purchase Intentions: A Study in KTM Commuter Stations, Malaysia
by: Krishnan, Mogana
Published: (2016)

A study on characteristics that affect purchase intention in ecommerce platforms among generation z
by: Cheong, Xiao Jun
Published: (2022)

Factors affecting generation Y consumers’ purchase intention towards organic products in Malaysia
by: Chong, Jia Ying, et al.
Published: (2017)

Factors Affecting Turnover Intention of Generation Y Workers in Timber (Wood Working) Industry of Malaysia
by: Tan, Hee Lun
Published: (2019)

The impact of Facebook live streaming advertisements on purchase intention
by: Koo, Siew Wah, et al.
Published: (2022)

Antecedents of consumer’s attitude towards social media influencer & its impact on purchase intention
by: Teo, Desmond De Wen
Published: (2019)

A study on consumer’s impulse buying behavior decision: live streaming shopping on crossborder e platform
by: Leong, Jing Ying
Published: (2022)

Consumers' satisfaction and loyalty toward online purchase
by: Jee, Lui Yeh
Published: (2011)

RELATIONSHIP OF AUGMENTED REALITY MARKETING AND PERCEIVED PRICE ON CONSUMER PURCHASE INTENTION WITH MEDIATING ROLE OF BRAND IMAGE OF SHOPEE MALAYSIA
by: Tanah, Peter Kenny, et al.
Published: (2022)

PEER COMMUNICATIONS INFLUENCE ON PURCHASE INTENTION OF BEAUTY PRODUCTS
by: Wong, Wen Chee, et al.
Published: (2023)

Factors affecting purchase intention through the mediating role of consumer trust: A conceptual framework for effective sales management
by: Leong, Mei Kei *, et al.
Published: (2021)

Factors affecting hybrid car purchase intention in Malaysia
by: Woon, Yaw Hor, et al.
Published: (2014)

Covid-19 and E-wallet usage intention in Kyrgyzstan
by: Yong, Wooi Keong *, et al.
Published: (2023)

Antecedents and consequences of beauty and cosmetic products impulse purchase on Tiktok
by: Kong, Chi Kei
Published: (2024)