Impact of digital marketing on consumer behaviour among generation Z in Klang Valley
| Main Author: | |
|---|---|
| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2023
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/6277/ http://eprints.utar.edu.my/6277/1/202306%2D69_Loo_Jia_Jun_LOO_JIA_JUN.pdf |
| _version_ | 1848886633875636224 |
|---|---|
| author | Loo, Jia Jun |
| author_facet | Loo, Jia Jun |
| author_sort | Loo, Jia Jun |
| building | UTAR Institutional Repository |
| collection | Online Access |
| first_indexed | 2025-11-15T19:41:36Z |
| format | Final Year Project / Dissertation / Thesis |
| id | utar-6277 |
| institution | Universiti Tunku Abdul Rahman |
| institution_category | Local University |
| last_indexed | 2025-11-15T19:41:36Z |
| publishDate | 2023 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | utar-62772024-04-07T10:27:16Z Impact of digital marketing on consumer behaviour among generation Z in Klang Valley Loo, Jia Jun HF Commerce HT Communities. Classes. Races 2023 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/6277/1/202306%2D69_Loo_Jia_Jun_LOO_JIA_JUN.pdf Loo, Jia Jun (2023) Impact of digital marketing on consumer behaviour among generation Z in Klang Valley. Final Year Project, UTAR. http://eprints.utar.edu.my/6277/ |
| spellingShingle | HF Commerce HT Communities. Classes. Races Loo, Jia Jun Impact of digital marketing on consumer behaviour among generation Z in Klang Valley |
| title | Impact of digital marketing on consumer behaviour among generation Z in Klang Valley |
| title_full | Impact of digital marketing on consumer behaviour among generation Z in Klang Valley |
| title_fullStr | Impact of digital marketing on consumer behaviour among generation Z in Klang Valley |
| title_full_unstemmed | Impact of digital marketing on consumer behaviour among generation Z in Klang Valley |
| title_short | Impact of digital marketing on consumer behaviour among generation Z in Klang Valley |
| title_sort | impact of digital marketing on consumer behaviour among generation z in klang valley |
| topic | HF Commerce HT Communities. Classes. Races |
| url | http://eprints.utar.edu.my/6277/ http://eprints.utar.edu.my/6277/1/202306%2D69_Loo_Jia_Jun_LOO_JIA_JUN.pdf |