Uses and gratifcations approach: importance of social media influencers' exposure to young adults in Malaysia's tourism industry

QR Code

Uses and gratifcations approach: importance of social media influencers' exposure to young adults in Malaysia's tourism industry

Bibliographic Details
Main Author:	Tan, Mae San
Format:	Final Year Project / Dissertation / Thesis
Published:	2023
Subjects:	H Social Sciences (General) T Technology (General)
Online Access:	http://eprints.utar.edu.my/6274/ http://eprints.utar.edu.my/6274/1/Tan_Mae_San_FYP.pdf

Similar Items

Influence of social media on young adults' buying behaviour
by: Osman, Syuhaily, et al.
Published: (2023)

The influence of sensation seeking behavior and social media addiction on happiness among young adults in Malaysia
by: Titus, David Rasahpandy, et al.
Published: (2021)

Understanding the professionally risky behaviour of young adults in using social media
by: Carter, Chris James
Published: (2016)

The effects of social media marketing on brand equity in Chinese fashion industry: A study of young adults
by: Shen, Qiao
Published: (2016)

Social media in tourism: a visual analytic approach
by: Cheng, Mingming, et al.
Published: (2015)

The Influence of Message Source and Advertising Regulatory Codes on Young Adults' Responses to Unacceptable Messages Posted on Social Media
by: Othman, Nur Aziemah Binte
Published: (2018)

Social media uses and gratifications among young adults in Klang Valley, Malaysia
by: Lee, Kenneth,Tze Wui
Published: (2013)

The influence of social media influencer (SMI) and social influence on purchase intention among young consumers
by: Salehhuddin Sharipudin, Mohamad-Noor, et al.
Published: (2023)

THE AGE OF SOCIAL MEDIA: A QUALITATIVE STUDY INTO THE ATTITUDES AND PERCEPTION OF YOUNG ADULTS TOWARDS PREVALENCE OF SOCIAL MEDIA PLATFORMS
by: Agarwal, Shruti
Published: (2012)

Young adults’ exposure to ‘Older Workers’: Experiences, beliefs, and preferences
by: Petery, Gigi, et al.
Published: (2017)

The influence of fear of missing out, social media addiction, and boredom proneness on phubbing behaviour among young adults in Malaysia
by: Cheong, Jing Yan, et al.
Published: (2024)

Fear of missing out(FOMO) and the usage of social media towards young adults in Malaysia
by: Koo, Kai Yan
Published: (2023)

Influence of the Environment on Participation in Social Roles for Young Adults with Down Syndrome
by: Foley, K., et al.
Published: (2014)

The importance of arabic language in Malaysian tourism industry
by: Che Mat, Azman, et al.
Published: (2009)

Review of social media potential on knowledge sharing and collaboration in tourism industry
by: Nezakati, Hossein *, et al.
Published: (2015)

Review of social media potential on knowledge sharing and collaboration in tourism industry
by: Nezakati, Hossein, et al.
Published: (2014)

The Influence of Perceived Environmental Impacts of Tourism on the Perceived Importance of Sustainable Tourism
by: Nejati, Mehran, et al.
Published: (2015)

The impact of social media influencers on the purchasing intention of the young Chinese consumer
by: Lu, Shen
Published: (2024)

Effects of noise exposure on young adults with normal audiograms I: electrophysiology
by: Prendergast, Garreth, et al.
Published: (2017)

The relative importance of volunteer tourism (sustainable/pro-social form of tourism) motivation factors for young tourists: a descriptive analysis by continents, gender, and frequency
by: Han, Heesup, et al.
Published: (2020)

The association between compulsive social media use and psychological well-being among young adults in Malaysia: Social media fatigue as a mediator
by: Foong, Chee Ee, et al.
Published: (2022)

The influence of health literacy, social media exposure, and peer influence on vaccine hesitancy among Malaysian youth
by: Mohamad Arrif Emir, Widad Emir, et al.
Published: (2024)

Effects of noise exposure on young adults with normal audiograms II: Behavioral measures
by: Prendergast, Garreth, et al.
Published: (2017)

Social Media Influencers, the New Advertising Agency?: Examining the Impact of Social Media Influencer Marketing on the Cosmetics Industry.
by: Stevenson, Summer, et al.
Published: (2022)

Exploring halal tourism tweets on social media
by: Ali, Feizollah, et al.
Published: (2021)

Factors influencing gen Z tourism destination choice behavior using social media
by: Lee, Uen Chian
Published: (2023)

New Media and mental health literacy among young adults
by: Ng, Yen Lan
Published: (2023)

The influence of motives to use social media and social media addiction
by: Chee, Wan Ying, et al.
Published: (2022)

Prenatal caffeine exposure modifies development and reflexes of neonates and anxiety of young adult mice
by: Jamaan , S. Ajarem, et al.
Published: (1996)

The influence of role models on young adults purchase
by: Ernest Cyril, de Run, et al.
Published: (2010)

The influence of role models on young adults purchase
by: Ernest Cyril, de Run, et al.
Published: (2010)

Assessment of social competence: exploring the dimensions of young adult social competence
by: Ang, Chin-Siang
Published: (2016)

Social media, political news exposure and political participation among Malay young people / Siti Nurshahidah Sah Allam ... [et al.]
by: Sah Allam, Siti Nurshahidah, et al.
Published: (2015)

Impact of Digital Media Usage on Preventive Behavior among Young Adults
by: Freeman, Karen Sabina, et al.
Published: (2022)

Media consumption of Japanese popular culture among Malaysian young adults
by: Yamato, Eriko
Published: (2011)

Impact of social media influencer on Instagram user purchase intention: the fashion industry
by: Chun, Cui Shan, et al.
Published: (2018)

The influence of financial socialization, financial behavior, locus of control and financial stress on young adults' financial vulnerability
by: Anthony, Mervin, et al.
Published: (2021)

Social media exposure to health misinformation and effect on vaccination intention and behaviour
by: Zaifuddin, Nur Syaheera, et al.
Published: (2024)

Impact of entrepreneurial orientation and firm performance: the moderating role of social media in the Maldives tourism industry context
by: Waheed, Ahmed
Published: (2023)

Exchange Rate Exposure: Does exchange rate movement influence tourism development?
by: Abdullah, AbdulQadir Idris, et al.
Published: (2017)