Data driven e-crm model on active online engagement for smes in Malaysia

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Data driven e-crm model on active online engagement for smes in Malaysia

This dissertation aims to propose a robust Data-Driven e-CRM model designed to empower online enterprises, especially Small and Medium Enterprises in Malaysia, to achieve economic sustainability during their interactions with prospects and customers. The model integrates web analytics and e-CRM to f...

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Bibliographic Details
Main Author:	Tang, Adriano Chin Hoong
Format:	Final Year Project / Dissertation / Thesis
Published:	2023
Subjects:	S Agriculture (General) SB Plant culture T Technology (General) TD Environmental technology. Sanitary engineering
Online Access:	http://eprints.utar.edu.my/6250/ http://eprints.utar.edu.my/6250/1/CEA_2023_TACH.pdf

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