The use of Douyin and beauty self satisfaction among emerging female adults in Malaysia

This study aimed to investigate The Use of Douyin And Beauty Self-Satisfaction Among Emerging Female Adults in Malaysia. Employing a qualitative approach, semi-structured indepth interviews has been conducted with 25 participants selected through a non-probability purposive sampling method. The prac...

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Main Author: Foo, Yee Zen
Format: Final Year Project / Dissertation / Thesis
Published: 2023
Subjects:
Online Access:http://eprints.utar.edu.my/6215/
http://eprints.utar.edu.my/6215/1/22AAM06120_Foo_Yee_Zen.PDF
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author Foo, Yee Zen
author_facet Foo, Yee Zen
author_sort Foo, Yee Zen
building UTAR Institutional Repository
collection Online Access
description This study aimed to investigate The Use of Douyin And Beauty Self-Satisfaction Among Emerging Female Adults in Malaysia. Employing a qualitative approach, semi-structured indepth interviews has been conducted with 25 participants selected through a non-probability purposive sampling method. The practical implications of this research were significant for government agencies and organizations seeking to comprehend the psychological behaviors of these audiences shaped by social media consumption. The findings can serve as a valuable reference for the development of tactical and strategic actions, such as campaigns or policies, aimed at fostering a healthy norm and mindset regarding beauty standards among Malaysian youth. The value of this study lies in offering a deeper understanding of the behavioral changes, perspectives, and effects on youth who engage with Douyin in relation to beauty standards.
first_indexed 2025-11-15T19:41:22Z
format Final Year Project / Dissertation / Thesis
id utar-6215
institution Universiti Tunku Abdul Rahman
institution_category Local University
last_indexed 2025-11-15T19:41:22Z
publishDate 2023
recordtype eprints
repository_type Digital Repository
spelling utar-62152024-03-20T13:37:33Z The use of Douyin and beauty self satisfaction among emerging female adults in Malaysia Foo, Yee Zen BF Psychology BH Aesthetics HT Communities. Classes. Races This study aimed to investigate The Use of Douyin And Beauty Self-Satisfaction Among Emerging Female Adults in Malaysia. Employing a qualitative approach, semi-structured indepth interviews has been conducted with 25 participants selected through a non-probability purposive sampling method. The practical implications of this research were significant for government agencies and organizations seeking to comprehend the psychological behaviors of these audiences shaped by social media consumption. The findings can serve as a valuable reference for the development of tactical and strategic actions, such as campaigns or policies, aimed at fostering a healthy norm and mindset regarding beauty standards among Malaysian youth. The value of this study lies in offering a deeper understanding of the behavioral changes, perspectives, and effects on youth who engage with Douyin in relation to beauty standards. 2023-10 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/6215/1/22AAM06120_Foo_Yee_Zen.PDF Foo, Yee Zen (2023) The use of Douyin and beauty self satisfaction among emerging female adults in Malaysia. Master dissertation/thesis, UTAR. http://eprints.utar.edu.my/6215/
spellingShingle BF Psychology
BH Aesthetics
HT Communities. Classes. Races
Foo, Yee Zen
The use of Douyin and beauty self satisfaction among emerging female adults in Malaysia
title The use of Douyin and beauty self satisfaction among emerging female adults in Malaysia
title_full The use of Douyin and beauty self satisfaction among emerging female adults in Malaysia
title_fullStr The use of Douyin and beauty self satisfaction among emerging female adults in Malaysia
title_full_unstemmed The use of Douyin and beauty self satisfaction among emerging female adults in Malaysia
title_short The use of Douyin and beauty self satisfaction among emerging female adults in Malaysia
title_sort use of douyin and beauty self satisfaction among emerging female adults in malaysia
topic BF Psychology
BH Aesthetics
HT Communities. Classes. Races
url http://eprints.utar.edu.my/6215/
http://eprints.utar.edu.my/6215/1/22AAM06120_Foo_Yee_Zen.PDF