Investigating international tourists’ behavioural intention for medical tourism in Malaysia: the influence of destination trust, threat and coping appraisals

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Investigating international tourists’ behavioural intention for medical tourism in Malaysia: the influence of destination trust, threat and coping appraisals

This study aims to understand international tourists' behavioural intention for medical tourism in Malaysia. A theoretical model from Protection Motivation Theory (PMT), consisting of the components of threat appraisal and coping appraisal, was applied to the study. Destination trust is include...

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Bibliographic Details
Main Author:	Seow, Ai Na
Format:	Final Year Project / Dissertation / Thesis
Published:	2023
Subjects:	HB Economic Theory RA0421 Public health. Hygiene. Preventive Medicine
Online Access:	http://eprints.utar.edu.my/6212/ http://eprints.utar.edu.my/6212/1/Seow_Ai_Na_1301480.pdf

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