Gamers’ acceptance model of Esports – the roles of gratification and service mechanisms

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Gamers’ acceptance model of Esports – the roles of gratification and service mechanisms

The existence of eSports represents a breakthrough sector among the gamers in Malaysia nowadays. However, current development of local eSports is not matured enough to support the growth of gamers’ desires. This had led to lack of understanding and negative perception of non-gaming community towards...

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Bibliographic Details
Main Author:	Loh, How Zheng
Format:	Final Year Project / Dissertation / Thesis
Published:	2023
Subjects:	HA Statistics HT Communities. Classes. Races
Online Access:	http://eprints.utar.edu.my/6173/ http://eprints.utar.edu.my/6173/1/Loh_How_Zheng_2000784.pdf

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