Workplace conflict affecting team performance in advertising industry at Klang Valley
Given the rise in application of teams and teaming worldwide, organizations are placing greater reliance on these teams to maintain competitiveness, further improve effectiveness and efficiency, achieve competitive advantage, and ensure sustainability in this rapidly changing environment. Therefore,...
| Main Authors: | , , , , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/617/ http://eprints.utar.edu.my/617/1/BA%2D2011%2D0907501.pdf |
| _version_ | 1848885281574354944 |
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| author | Chong, Mei Poh Chang, Lee Yee Lee, Jiann Woei Ong, Yun Ru Tay, Cher Hui |
| author_facet | Chong, Mei Poh Chang, Lee Yee Lee, Jiann Woei Ong, Yun Ru Tay, Cher Hui |
| author_sort | Chong, Mei Poh |
| building | UTAR Institutional Repository |
| collection | Online Access |
| description | Given the rise in application of teams and teaming worldwide, organizations are placing greater reliance on these teams to maintain competitiveness, further improve effectiveness and efficiency, achieve competitive advantage, and ensure sustainability in this rapidly changing environment. Therefore, enhancing team effectiveness and performance has become a significant matter to prevailing organizations. This study is about “Workplace Conflict Affecting Team Performance in Advertising Industry within Klang Valley”. Our main goal for this study is to determine types of workplace conflict which could be found within teams in an organization. Other than that, the relationship between workplace conflict and team performance is examined as well. Workplace conflicts identified include task conflict, relationship conflict, process conflict, intra-group conflict and intergroup conflict. A total of 150 sets of questionnaires were distributed to workforce involved in advertising industry within Klang Valley, Malaysia. As a result, it is proven that there is a positive relationship between task conflict, intra-group conflict, intergroup conflict and team performance. As for relationship conflict and process conflict, a negative relationship is examined as well. |
| first_indexed | 2025-11-15T19:20:06Z |
| format | Final Year Project / Dissertation / Thesis |
| id | utar-617 |
| institution | Universiti Tunku Abdul Rahman |
| institution_category | Local University |
| last_indexed | 2025-11-15T19:20:06Z |
| publishDate | 2011 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | utar-6172019-08-28T11:23:25Z Workplace conflict affecting team performance in advertising industry at Klang Valley Chong, Mei Poh Chang, Lee Yee Lee, Jiann Woei Ong, Yun Ru Tay, Cher Hui HF Commerce Given the rise in application of teams and teaming worldwide, organizations are placing greater reliance on these teams to maintain competitiveness, further improve effectiveness and efficiency, achieve competitive advantage, and ensure sustainability in this rapidly changing environment. Therefore, enhancing team effectiveness and performance has become a significant matter to prevailing organizations. This study is about “Workplace Conflict Affecting Team Performance in Advertising Industry within Klang Valley”. Our main goal for this study is to determine types of workplace conflict which could be found within teams in an organization. Other than that, the relationship between workplace conflict and team performance is examined as well. Workplace conflicts identified include task conflict, relationship conflict, process conflict, intra-group conflict and intergroup conflict. A total of 150 sets of questionnaires were distributed to workforce involved in advertising industry within Klang Valley, Malaysia. As a result, it is proven that there is a positive relationship between task conflict, intra-group conflict, intergroup conflict and team performance. As for relationship conflict and process conflict, a negative relationship is examined as well. 2011-03-13 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/617/1/BA%2D2011%2D0907501.pdf Chong, Mei Poh and Chang, Lee Yee and Lee, Jiann Woei and Ong, Yun Ru and Tay, Cher Hui (2011) Workplace conflict affecting team performance in advertising industry at Klang Valley. Final Year Project, UTAR. http://eprints.utar.edu.my/617/ |
| spellingShingle | HF Commerce Chong, Mei Poh Chang, Lee Yee Lee, Jiann Woei Ong, Yun Ru Tay, Cher Hui Workplace conflict affecting team performance in advertising industry at Klang Valley |
| title | Workplace conflict affecting team performance in advertising industry at Klang Valley |
| title_full | Workplace conflict affecting team performance in advertising industry at Klang Valley |
| title_fullStr | Workplace conflict affecting team performance in advertising industry at Klang Valley |
| title_full_unstemmed | Workplace conflict affecting team performance in advertising industry at Klang Valley |
| title_short | Workplace conflict affecting team performance in advertising industry at Klang Valley |
| title_sort | workplace conflict affecting team performance in advertising industry at klang valley |
| topic | HF Commerce |
| url | http://eprints.utar.edu.my/617/ http://eprints.utar.edu.my/617/1/BA%2D2011%2D0907501.pdf |