Exploring the cultivation effects of anime consumption in developing parasocial relationships among Malaysian university students

QR Code

Exploring the cultivation effects of anime consumption in developing parasocial relationships among Malaysian university students

There is a gap in existing research on the cultivation effects of long-term exposure to media content in the development of parasocial relationships. With anime’s increasing popularity, the purpose of this paper is to explore the cultivation effects of anime consumption in developing parasocial rela...

Full description

Bibliographic Details
Main Author:	Pua, Wei Yi
Format:	Final Year Project / Dissertation / Thesis
Published:	2023
Subjects:	HM Sociology
Online Access:	http://eprints.utar.edu.my/6126/ http://eprints.utar.edu.my/6126/1/PUA_WEI_YI_2006007.pdf

Similar Items

The impact of celebrity endorsements in advertisements on Malaysian consumers’ purchasing intention: A parasocial interaction perspective
by: Tan, Sherene Yu Lin
Published: (2023)

Cultivation theory: The effects of prolonged exposure to k-idol on impressions of k-culture among Malaysian university students
by: Yap, Si En
Published: (2023)

A study of the relationship between negative and positive automatic thoughts and student’s life satisfaction among Malaysian undergraduate students
by: Mok, Joshua Lun Hua
Published: (2021)

The effect of trailer, critic review, star power and word of mouth toward decision making on movie consumption
by: Haw, Wei Yi, et al.
Published: (2013)

Animal folklore on stamps of the world
by: Das, I.
Published: (2015)

Perceptions of the Use of Wechat among Malaysian Chinese Students in Private Universities in Klang Valley, Malaysia
by: Opeyemi, Olowo Emmanuel
Published: (2017)

Consumption intention toward ethnic food: determinants of Dayak food choice by Malaysians
by: Hiram, Ting, et al.
Published: (2017)

Academic hardiness among Malaysians university students: academic hardiness, academic locus of control, tolerance of ambiguity, students’ engagement and automatic negative thoughts
by: Tan, Dexter Chi Eng
Published: (2021)

Relationships between self-regulated and academic performance among graduate students
by: Zarifah, binti Mos
Published: (2015)

Predictor of food waste behaviour among university students [abstract]
by: Teo, K. M., et al.
Published: (2021)

Emotional intelligence among nursing student in Universiti Malaysia Sarawak
by: Farrah Nadia, Fouzi
Published: (2008)

Effects of Different Cultural Backgrounds and Co-ethnicity on Interpersonal Interactions among Students from Different Cultures and Nationalities at a Malaysian Public University
by: Sarwari, Abdul Qahar, et al.
Published: (2014)

Optimism and consumption: Psychological costs of Malaysia-Sulu dispute
by: Rayenda Khresna, Brahmana,, et al.
Published: (2015)

The moderating effect of perceived social support on stress and depression among university students
by: Talwar, Prashanth
Published: (2016)

Relationships between cognitive and affective of test anxiety with gender and academic achievement among cognitive science students
by: Nurfarahin, Mohd Idris
Published: (2015)

The motives for instagram usage and the topics of interest among students In Universiti Tunku Abdul Rahman
by: Lee, Kah Seng
Published: (2023)

The Mediating Effects of Employees Attitudes in the Relationship Between Transformational Leadership and Organizational Citizens Behaviour in Malaysia.
by: Wan, Yi Feng
Published: (2015)

A sociological study of quality interaction among college students : case study of Muslim and Non-Muslim students at the International Islamic University Malaysia(IIUM)
by: Abdulai, Abdul-Mumin, et al.
Published: (2009)

Exploring the factors that contribute to attitude change in communication among young adults
by: Gim, Yuen Ching, et al.
Published: (2018)

Perceptions of the impact of mobile phone use for social networking in Malaysia among university students of East African origin
by: Etabale Wanda, Judith Flora
Published: (2014)

Political information on social media and its impact on first-time voters among Malaysian youth
by: Soon, Christine Wei Ting
Published: (2023)

Digital divide among Malaysian tertiary students and its impact on online learning during the covid-19 pandemic
by: Latha, Subramaniam
Published: (2023)

The relationship between audit committees’ social powers and perceived effectiveness in Malaysian public listed companies
by: Ng, Annie, Cheng San
Published: (2013)

Relationship between bases of power and job stresses : role of mentoring
by: May-Chiun, Lo, et al.
Published: (2014)

Cultural adaptation: the role of social media in the acculturation process among international students
by: Goh, Jia Tian, et al.
Published: (2019)

Exploring Antecedents Of Attitude Towards Controversial Advertising
by: Ernest Cyril, de Run, et al.
Published: (2013)

Attitude And Behaviour Intention Towards Mobile Marketing: Study Of The Malaysian Mobile Market
by: Yee, Ding Wei
Published: (2009)

The Effects of Cultural Restraint on Social Media Motivation, Relationship Benefits, and Relationship Commitment among Young Adults in Jordan: A Conceptual Study
by: Hatamleh, Islam Habis Mohammad, et al.
Published: (2020)

The relationship between level of perceived depression and life satisfaction among the unmarried
by: Chu, Sze Yin.
Published: (2008)

The relationship between leadership styles and organisational commitment among teachers in public secondary schools
by: Lee, Josephine Ching Pieng
Published: (2012)

Students' entrepreneurship skills and advisory system in higher education: a case of the International Islamic University Malaysia based on gender perspectives
by: Rokis, Rohaiza
Published: (2014)

Antecedents of work-family enrichment among Malaysian employees
by: Zaiton, Hassan
Published: (2012)

A study on factors influencing Malaysian university students’ intention to utilise ChatGPT
by: Lim, Joanne, et al.
Published: (2024)

The relationship between personality environment fit factor and academic achievement on Malaysian university cognitive sciences students
by: Kong, Wai Teng
Published: (2009)

Factors influencing the online shopping behavior of students in UTAR, Kampar Campus
by: Chai, Kar Yen, et al.
Published: (2018)

Internet use among urban Malaysians: Network diversity effects
by: Rycker, Antoon De, et al.
Published: (2016)

The relationship between work stress factors and job satisfaction among quantity surveyors at consultant firms in Kuching, Sarawak
by: Teng, Michael Loong Ing
Published: (2011)

Does confidence matters in adopting digital banking services? A study on university students' perception
by: Low, Siu Ann, et al.
Published: (2024)

The mediating effect of leaders’ emotional intelligence on the relationship between transformational leadership and academics performance in Malaysian public research universities.
by: Yong, Min Sheng, et al.
Published: (2024)

The use of the world wide web as a resource for writing assignments among student teachers
by: Alfred, Nyagang Iboh
Published: (2005)