Cultivation theory: The effects of prolonged exposure to k-idol on impressions of k-culture among Malaysian university students

QR Code

Cultivation theory: The effects of prolonged exposure to k-idol on impressions of k-culture among Malaysian university students

In the digital era, widespread social media adoption has fuelled Malaysian university students' interest in K-culture, resulting in the adoption of K-idols' fashion, the purchase of endorsed products, and financial and academic consequences. Therefore, this research aims to explore how ext...

Full description

Bibliographic Details
Main Author:	Yap, Si En
Format:	Final Year Project / Dissertation / Thesis
Published:	2023
Subjects:	HM Sociology
Online Access:	http://eprints.utar.edu.my/6125/ http://eprints.utar.edu.my/6125/1/Yap_Si_En_FYP_%2D1905501.pdf

Similar Items

Exploring the cultivation effects of anime consumption in developing parasocial relationships among Malaysian university students
by: Pua, Wei Yi
Published: (2023)

K-pop idolization influence fans' purchase intention
by: Tan, KaiWen
Published: (2024)

Effects of Different Cultural Backgrounds and Co-ethnicity on Interpersonal Interactions among Students from Different Cultures and Nationalities at a Malaysian Public University
by: Sarwari, Abdul Qahar, et al.
Published: (2014)

Malaysian university students’ exposure to k-culture through the media
by: Wong, Mun Qi
Published: (2023)

Applicability Of Gestalt Theory In Glogster
by: Ziaee, Anika
Published: (2011)

Towards a composite theory of knowledge
by: Farooqui, Jamil, et al.
Published: (2014)

Addicted to Facebook: Examining the roles of personality characteristics, gratifications sought and Facebook exposure among youths
by: Omar, Bahiyah, et al.
Published: (2013)

Application of bandura's social cognitive theory to examine the factors that motivate undergraduate student's participation in service-learning environment
by: Caroline Gerard, Anthony Gerard, et al.
Published: (2019)

Cultural adaptation: the role of social media in the acculturation process among international students
by: Goh, Jia Tian, et al.
Published: (2019)

Perceptions of the Use of Wechat among Malaysian Chinese Students in Private Universities in Klang Valley, Malaysia
by: Opeyemi, Olowo Emmanuel
Published: (2017)

Riverbank erosion as an impediment to rural development in Bangladesh: the applicability of system theory
by: Hamide, Md. Shamim, et al.
Published: (2017)

Grounded Theory: A Short Cut to Highlight a Researchers’ Intellectuality
by: Haji Omar, Abdul Hafidz, et al.
Published: (2010)

Investigating tourist's behavioral intentions using stimulus-organism response theory
by: Ku, Wen Xin, et al.
Published: (2019)

Academic hardiness among Malaysians university students: academic hardiness, academic locus of control, tolerance of ambiguity, students’ engagement and automatic negative thoughts
by: Tan, Dexter Chi Eng
Published: (2021)

The impact of cultural intelligence on negotiation outcome
by: Harn Jean, Goh
Published: (2014)

Application of the Theory of Planned Behaviour on impulse buying behaviour in an internationalized shopping centre.
by: Toh, Evelyn Bee Hwa *, et al.
Published: (2015)

Predictor of food waste behaviour among university students [abstract]
by: Teo, K. M., et al.
Published: (2021)

Emotional intelligence among nursing student in Universiti Malaysia Sarawak
by: Farrah Nadia, Fouzi
Published: (2008)

Contingent Valuation Method: Valuing Cultural Heritage
by: Chiam Chooi Chiam,, et al.
Published: (2011)

Jakok, Ayep and Gaheat: The Kayan Cultural Significance
by: Sahari, F.
Published: (2014)

Impact of perceived factors on social media usage for academic purpose among private university students in Malaysia
by: Tee, Jia En, et al.
Published: (2024)

How cultural divergence influences expatriate’s performance in Malaysia
by: Sultana, Umme Salma, et al.
Published: (2019)

The moderating effect of perceived social support on stress and depression among university students
by: Talwar, Prashanth
Published: (2016)

An exploratory study of listening skills of professionals across different cultures
by: Raina, Reeta, et al.
Published: (2014)

The motives for instagram usage and the topics of interest among students In Universiti Tunku Abdul Rahman
by: Lee, Kah Seng
Published: (2023)

Socio-cultural adjustment of Bangladeshi workers in Malaysia: a case study
by: Uddin, Md. Sayed, et al.
Published: (2011)

Child idols in South Korea and beyond: Manufacturing young stars at the intersection of the K-pop and influencer industries
by: Lee, Jin, et al.
Published: (2024)

Relationship between organization culture and the success of an organization in becoming a learning organization
by: Ng, Nee Nee
Published: (2011)

A bibliography of sarawak chines publications in sarawak chines cultural association library
by: Universiti Malaysia, Sarawak
Published: (1999)

A sociological study of quality interaction among college students : case study of Muslim and Non-Muslim students at the International Islamic University Malaysia(IIUM)
by: Abdulai, Abdul-Mumin, et al.
Published: (2009)

Perceptions of the impact of mobile phone use for social networking in Malaysia among university students of East African origin
by: Etabale Wanda, Judith Flora
Published: (2014)

Predicting work-family interface from cultural orientations in Malaysia : A longitudinal study
by: Hassan, Zaiton
Published: (2013)

People’s perception of the socio-cultural and environmental impacts of tourism in Malaysia: a community-reflective study
by: Karim, A.H.M Zehadul, et al.
Published: (2017)

The structural model of the relationships between media exposure, family communication, peer pressure, cultural values and violent behaviour among adolescents
by: Eneizat, Mohammad Fawwaz Salman
Published: (2024)

Students' entrepreneurship skills and advisory system in higher education: a case of the International Islamic University Malaysia based on gender perspectives
by: Rokis, Rohaiza
Published: (2014)

Factors influencing the online shopping behavior of students in UTAR, Kampar Campus
by: Chai, Kar Yen, et al.
Published: (2018)

Universities should have Indian cultural events
by: Malaysian, Nanban
Published: (2013)

Perceptions on the relationship between culture and developement : a case study of iban community in Nanga Mejong, Skrang, Sarawak, Malaysia
by: Isobeth, Bana
Published: (2005)

Unimas to hold third Borneo Inter-University Confab
by: The Borneo Post
Published: (2007)

Travellers’ destination choice among university students in China amid COVID-19: extending the theory of planned behaviour
by: Lei, Wang, et al.
Published: (2021)