A study on the popularity of k-pop among teenagers in Malaysia

With the popularization of YouTube, a well-standardized training system, powerful visual effects, good music quality, and the message they are trying to send that is resonance with the audience, K-POP has become a global phenomenon and is liked by people all around the world. The purpose of this stu...

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Main Author: Soo, Yee Jean
Format: Final Year Project / Dissertation / Thesis
Published: 2023
Subjects:
Online Access:http://eprints.utar.edu.my/6121/
http://eprints.utar.edu.my/6121/1/Soo_Yee_Jean_1906538.pdf
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author Soo, Yee Jean
author_facet Soo, Yee Jean
author_sort Soo, Yee Jean
building UTAR Institutional Repository
collection Online Access
description With the popularization of YouTube, a well-standardized training system, powerful visual effects, good music quality, and the message they are trying to send that is resonance with the audience, K-POP has become a global phenomenon and is liked by people all around the world. The purpose of this study is to investigate why K-Pop is so popular among Malaysian teenagers and to investigate the level of K-Pop addiction among Malaysian teenagers. Research on the topic will be conducted using quantitative methods. The platform of choice for creating online survey forms and receiving most of the focus group data will be Google Forms. To reach the 100 respondents, the 100 online survey forms will be distributed along with a link on various social media channels. Statistical Package for the Social Sciences (SPSS) will be used to analyse the data after it has been obtained.
first_indexed 2025-11-15T19:41:01Z
format Final Year Project / Dissertation / Thesis
id utar-6121
institution Universiti Tunku Abdul Rahman
institution_category Local University
last_indexed 2025-11-15T19:41:01Z
publishDate 2023
recordtype eprints
repository_type Digital Repository
spelling utar-61212023-11-27T19:07:44Z A study on the popularity of k-pop among teenagers in Malaysia Soo, Yee Jean HE Transportation and Communications With the popularization of YouTube, a well-standardized training system, powerful visual effects, good music quality, and the message they are trying to send that is resonance with the audience, K-POP has become a global phenomenon and is liked by people all around the world. The purpose of this study is to investigate why K-Pop is so popular among Malaysian teenagers and to investigate the level of K-Pop addiction among Malaysian teenagers. Research on the topic will be conducted using quantitative methods. The platform of choice for creating online survey forms and receiving most of the focus group data will be Google Forms. To reach the 100 respondents, the 100 online survey forms will be distributed along with a link on various social media channels. Statistical Package for the Social Sciences (SPSS) will be used to analyse the data after it has been obtained. 2023 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/6121/1/Soo_Yee_Jean_1906538.pdf Soo, Yee Jean (2023) A study on the popularity of k-pop among teenagers in Malaysia. Final Year Project, UTAR. http://eprints.utar.edu.my/6121/
spellingShingle HE Transportation and Communications
Soo, Yee Jean
A study on the popularity of k-pop among teenagers in Malaysia
title A study on the popularity of k-pop among teenagers in Malaysia
title_full A study on the popularity of k-pop among teenagers in Malaysia
title_fullStr A study on the popularity of k-pop among teenagers in Malaysia
title_full_unstemmed A study on the popularity of k-pop among teenagers in Malaysia
title_short A study on the popularity of k-pop among teenagers in Malaysia
title_sort study on the popularity of k-pop among teenagers in malaysia
topic HE Transportation and Communications
url http://eprints.utar.edu.my/6121/
http://eprints.utar.edu.my/6121/1/Soo_Yee_Jean_1906538.pdf