Korean wave in Malaysia: A study on purchasing behaviour of Malaysian youth

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Korean wave in Malaysia: A study on purchasing behaviour of Malaysian youth

The popularity of Korean Wave has a great impact on audience’s behaviour, attitudes and intentions. The global Korean wave has had a significant impact on brand marketing. Therefore, it is important to study on the consumer purchasing behaviour. This study focuses on the purchasing behaviour of buyi...

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Bibliographic Details
Main Author:	Tan, Xuan Ni
Format:	Final Year Project / Dissertation / Thesis
Published:	2023
Subjects:	HE Transportation and Communications
Online Access:	http://eprints.utar.edu.my/6120/ http://eprints.utar.edu.my/6120/1/TAN_XUAN_NI_1905416.pdf

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