Factors influencing word of mouth generation in the medical tourism industry

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Factors influencing word of mouth generation in the medical tourism industry

The success of the hospitals engaged in medical tourism, where people travel abroad to obtain medical services, depends on their capabilities in retaining the existing customers apart from attracting new customers. By delivering high quality of service and creating superior customer value, it can le...

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Bibliographic Details
Main Author:	Ching, Ying Tian
Format:	Final Year Project / Dissertation / Thesis
Published:	2023
Subjects:	HB Economic Theory HG Finance R Medicine (General) RA Public aspects of medicine
Online Access:	http://eprints.utar.edu.my/6118/ http://eprints.utar.edu.my/6118/1/MBA_2023_CYT.pdf

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