The intention to purchase plant-based meat among generation Y in Malaysia

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The intention to purchase plant-based meat among generation Y in Malaysia

The objective of this research was to investigate the factors that influence the intention to purchase plant-based meat among Generation Y in Malaysia. To achieve this objective, the study employed the Theory of Planned Behavior (TPB) as a theoretical framework and examined the impact of five indepe...

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Bibliographic Details
Main Author:	Yap, Wai Hoong
Format:	Final Year Project / Dissertation / Thesis
Published:	2023
Subjects:	HB Economic Theory HG Finance HM Sociology
Online Access:	http://eprints.utar.edu.my/6113/ http://eprints.utar.edu.my/6113/1/MBA_2023_YWH.pdf

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