How effectively does social media influence Malaysian consumers to purchase electronic vehicles (EVS) using the Engel-Blackwell-Miniard model (EBM)

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How effectively does social media influence Malaysian consumers to purchase electronic vehicles (EVS) using the Engel-Blackwell-Miniard model (EBM)

As technology is thriving in the modern world, social media has become a powerful platform for products and services, to the extent that it became a new platform for business to conduct virtually. However, this cannot indicate that all products and services can be significantly affected by social me...

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Bibliographic Details
Main Author:	Low, Chee Wei
Format:	Final Year Project / Dissertation / Thesis
Published:	2023
Subjects:	HB Economic Theory HG Finance HM Sociology T Technology (General)
Online Access:	http://eprints.utar.edu.my/6110/ http://eprints.utar.edu.my/6110/1/MBA_2023_LCW.pdf

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