How effectively does social media influence Malaysian consumers to purchase electronic vehicles (EVS) using the Engel-Blackwell-Miniard model (EBM)

QR Code

How effectively does social media influence Malaysian consumers to purchase electronic vehicles (EVS) using the Engel-Blackwell-Miniard model (EBM)

As technology is thriving in the modern world, social media has become a powerful platform for products and services, to the extent that it became a new platform for business to conduct virtually. However, this cannot indicate that all products and services can be significantly affected by social me...

Full description

Bibliographic Details
Main Author:	Low, Chee Wei
Format:	Final Year Project / Dissertation / Thesis
Published:	2023
Subjects:	HB Economic Theory HG Finance HM Sociology T Technology (General)
Online Access:	http://eprints.utar.edu.my/6110/ http://eprints.utar.edu.my/6110/1/MBA_2023_LCW.pdf

Similar Items

The influence of facebook friends towards consumer purchase intention.
by: Chua, Queenie Nam Sie
Published: (2013)

The impact of risk perception on the purchase intention among Generation X on autonomous vehicle in Malaysia.
by: Teng, Wen Hao, et al.
Published: (2024)

How cultural divergence influences expatriate’s performance in Malaysia
by: Sultana, Umme Salma, et al.
Published: (2019)

Impact of social media influencer on Instagram user purchase intention: the fashion industry
by: Chun, Cui Shan, et al.
Published: (2018)

How Adolescents View Advertising: The Effects of Beliefs and Personal Values
by: Ernest Cyril, de Run, et al.
Published: (2014)

To play or not to play: How video games motivate gamers in Malaysia to play
by: Ng, Benedict Boon Yew
Published: (2023)

Understanding consumer’s intention to purchase the green product: The role social media marketing
by: Wong, Jia Yie, et al.
Published: (2024)

Does Trade With Labour Sending Countries Reduce Demand For Migrant Workers: A Lesson From Malaysia
by: Fariastuti, Djafar, et al.
Published: (2013)

The impact of celebrity endorsements in advertisements on Malaysian consumers’ purchasing intention: A parasocial interaction perspective
by: Tan, Sherene Yu Lin
Published: (2023)

Does confidence matters in adopting digital banking services? A study on university students' perception
by: Low, Siu Ann, et al.
Published: (2024)

Does brand personality and perceived product quality play a major role in mobile phone's consumers switching behaviour?
by: Nikhashemi, Seyedrajab *, et al.
Published: (2017)

Body Image of Pakistani Consumers
by: Tariq, Jalees, et al.
Published: (2014)

Sosialisasi kanak-kanak di Rumah Kebajikan Faith / Low Soo Jin
by: Low , Soo Jin
Published: (1991)

A study on online consumer behaviour of impulsive buying and online consumer satisfaction during festival season in Malaysia among of UTAR student
by: Ng, Jia Qi
Published: (2023)

Social media and public relations: The perception and adoption of Facebook by Malaysian public relations consultancies as effective external communication tool
by: Lee, Cheng Ean Catherine *, et al.
Published: (2013)

Consistency of online consumers' perceptions of posted comments: An analysis of TripAdvisor reviews
by: Khoo, Foo Sheng*, et al.
Published: (2017)

Influence Of Advertising On Consumer's Consideration Set And Brand Preferences In Ready-Made Garment Industry
by: Khanekharab, Jasmine
Published: (2009)

A study on effects of social media influencers on university students purchasing decision
by: Tai, Yuen Zheng
Published: (2023)

Understanding the effects of social media fake news on consumers’ brand trust and purchase intention
by: Chen, Zi Ying, et al.
Published: (2023)

Faktor-faktor yang mempengaruhi pemulihan personaliti mak nyah : satu kajian kes
by: Awang Mohd Najib, Bin Awang Chee
Published: (2003)

Rural tourism destination competitiveness: A study on Annah Rais Longhouse Homestay, Sarawak
by: Chin, Chee-Hua, et al.
Published: (2014)

Expressed breast milk ( EBM );finder mobile application
by: Ramli, Nur Ariffah, et al.
Published: (2019)

Factors that determine residents’ support for tourism development in new village, Malaysia
by: Chang, Miaw Xian, et al.
Published: (2018)

Impacts of green marketing mix on consumer purchasing behaviour and the moderation of consumer adaptive-innovative characteristics
by: Mukhzamir , Mahathir
Published: (2024)

Chris Blackwell and "My Boy Lollipop": Ska, Race, and British Popular Music
by: Stratton, Jon
Published: (2010)

The Effects of Source Credibility towards Purchase Intention of Organic Foods.
by: Cheong, Wooi Seng
Published: (2016)

Antecedents of consumer’s attitude towards social media influencer & its impact on purchase intention
by: Teo, Desmond De Wen
Published: (2019)

Evaluation of an electric vehicle (EV) disposal process and benchmarking on the EV technology
by: Choy, Jia Qi
Published: (2023)

Constructing a methodological approach to examine the determinants affecting purchase intention through perceived risk in the hotel context
by: Loh, E. G. Y. *, et al.
Published: (2021)

Effective Partnerships: Examining How Environmental Non-Governmental Organisations (Engos) Manage Communications With Corporations
by: Chooi, Irene Mei Ting
Published: (2022)

Consumers' personal values and sales promotion preferences effect on behavioural intention and purchase satisfaction for consumer product
by: Jee, Teck-Weng, et al.
Published: (2013)

The influence of role models on young adults purchase
by: Ernest Cyril, de Run, et al.
Published: (2010)

Adaptasi sosiobudaya orang laut di Kecamatan Tanah Merah Kabupaten Indragiri Hilir, Riau, Indonesia / Sitti Rahmah Wahab
by: Sitti Rahmah, Wahab
Published: (2016)

Motivational differences in online identity reconstruction: A comparative study between China and Malaysia / Jiao Huang
by: Jiao , Huang
Published: (2019)

Interlocking issues of women, work and the family
by: Abd. Rokis, Rohaiza
Published: (2007)

Issues and challenges encountered by female engineers in Malaysia - a way forward
by: Rokis, Rohaiza
Published: (2008)

Rukun nilai muhibah dalam personaliti dan budaya kerja masyarakat majmuk di Malaysia: dari perspektif sosio-psikologikal manusia
by: Rokis, Rohaiza, et al.
Published: (2014)

Students' entrepreneurship skills and advisory system in higher education: a case of the International Islamic University Malaysia based on gender perspectives
by: Rokis, Rohaiza
Published: (2014)

City metaphor in the context of wisdom and civilization
by: Kayadibi, Saim
Published: (2016)

The impact of socio-religious beliefs and rural poverty on health care behavior: Case studies in the poor housing community in Kedah, Malaysia.
by: Abd Rahman, Saodah, et al.
Published: (2018)