Perceived impact of BTS’ ‘love myself’ campaign in the lives of Malaysian engaged fans

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Perceived impact of BTS’ ‘love myself’ campaign in the lives of Malaysian engaged fans

This qualitative study, guided by Deci and Ryan’s Self-Determination Theory (SDT), focused on the perceived impact of BTS’ ‘Love Myself’ campaign in the lives of Malaysian engaged fans. Celebrities play a powerful role in promoting values to public opinions however, they are often glamorized, and th...

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Bibliographic Details
Main Author:	Jung, Bo Eun
Format:	Final Year Project / Dissertation / Thesis
Published:	2023
Subjects:	HM Sociology
Online Access:	http://eprints.utar.edu.my/6079/ http://eprints.utar.edu.my/6079/1/1800735_Jung_Bo_Eun.pdf

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