The role of attitude, subjective norms, perceived behavioral control in shaping gen Z’s behavioral intentions towards gig economy participation

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The role of attitude, subjective norms, perceived behavioral control in shaping gen Z’s behavioral intentions towards gig economy participation

Even though the Malaysian gig economy has been developing rapidly in recent years with the continuous influx of Gen Z, there is little research on the factors that influence the willingness of this younger generation to join the Malaysian gig economy. Therefore, on the basis of the Theory of Self-De...

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Bibliographic Details
Main Authors:	Ang, Jing Huang, Ng, Wan Ping, Cheaw, Mei Teng
Format:	Final Year Project / Dissertation / Thesis
Published:	2023
Subjects:	HB Economic Theory HG Finance TX Home economics
Online Access:	http://eprints.utar.edu.my/6064/ http://eprints.utar.edu.my/6064/1/fyp_FE_2023_AJH.pdf

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