The relationship between environmental awareness and university students' green entrepreneurial intention in Malaysia

The purpose of this research is to examine the relationship between environmental awareness and TPB theory which consists of attitude, behavioral control, and subjective norms, toward the green entrepreneurial intention among universities’ students in Malaysia. This study was conducted around 384 un...

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Main Authors: Lee, Yingyan, Ling, Hsih Xin, Ng, Zhi Inn Gloria
Format: Final Year Project / Dissertation / Thesis
Published: 2023
Subjects:
Online Access:http://eprints.utar.edu.my/6050/
http://eprints.utar.edu.my/6050/1/fyp_BA_2023_LY.pdf
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author Lee, Yingyan
Ling, Hsih Xin
Ng, Zhi Inn Gloria
author_facet Lee, Yingyan
Ling, Hsih Xin
Ng, Zhi Inn Gloria
author_sort Lee, Yingyan
building UTAR Institutional Repository
collection Online Access
description The purpose of this research is to examine the relationship between environmental awareness and TPB theory which consists of attitude, behavioral control, and subjective norms, toward the green entrepreneurial intention among universities’ students in Malaysia. This study was conducted around 384 university students from two types of institutions which involved public institutions and private higher education institutions in Malaysia. In this study, 384 copies of survey questionnaires were handed out to those universities and IBM Statistical Package for the Social Sciences tool (SPSS) was used to analyses and interpret the relevant data. The data was analyzed by using descriptive analysis, reliability test, and Multiple Linear Regression. This research has tested that all IV (environmental awareness, perceived attitudes, perceived behavioural control, perceived subjective norms) have significant influence on green entrepreneurial intention. Nonetheless, there were some limitations and recommendation will be further discussed in this study as well.
first_indexed 2025-11-15T19:40:40Z
format Final Year Project / Dissertation / Thesis
id utar-6050
institution Universiti Tunku Abdul Rahman
institution_category Local University
last_indexed 2025-11-15T19:40:40Z
publishDate 2023
recordtype eprints
repository_type Digital Repository
spelling utar-60502023-12-21T14:04:57Z The relationship between environmental awareness and university students' green entrepreneurial intention in Malaysia Lee, Yingyan Ling, Hsih Xin Ng, Zhi Inn Gloria GE Environmental Sciences TD Environmental technology. Sanitary engineering The purpose of this research is to examine the relationship between environmental awareness and TPB theory which consists of attitude, behavioral control, and subjective norms, toward the green entrepreneurial intention among universities’ students in Malaysia. This study was conducted around 384 university students from two types of institutions which involved public institutions and private higher education institutions in Malaysia. In this study, 384 copies of survey questionnaires were handed out to those universities and IBM Statistical Package for the Social Sciences tool (SPSS) was used to analyses and interpret the relevant data. The data was analyzed by using descriptive analysis, reliability test, and Multiple Linear Regression. This research has tested that all IV (environmental awareness, perceived attitudes, perceived behavioural control, perceived subjective norms) have significant influence on green entrepreneurial intention. Nonetheless, there were some limitations and recommendation will be further discussed in this study as well. 2023-06 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/6050/1/fyp_BA_2023_LY.pdf Lee, Yingyan and Ling, Hsih Xin and Ng, Zhi Inn Gloria (2023) The relationship between environmental awareness and university students' green entrepreneurial intention in Malaysia. Final Year Project, UTAR. http://eprints.utar.edu.my/6050/
spellingShingle GE Environmental Sciences
TD Environmental technology. Sanitary engineering
Lee, Yingyan
Ling, Hsih Xin
Ng, Zhi Inn Gloria
The relationship between environmental awareness and university students' green entrepreneurial intention in Malaysia
title The relationship between environmental awareness and university students' green entrepreneurial intention in Malaysia
title_full The relationship between environmental awareness and university students' green entrepreneurial intention in Malaysia
title_fullStr The relationship between environmental awareness and university students' green entrepreneurial intention in Malaysia
title_full_unstemmed The relationship between environmental awareness and university students' green entrepreneurial intention in Malaysia
title_short The relationship between environmental awareness and university students' green entrepreneurial intention in Malaysia
title_sort relationship between environmental awareness and university students' green entrepreneurial intention in malaysia
topic GE Environmental Sciences
TD Environmental technology. Sanitary engineering
url http://eprints.utar.edu.my/6050/
http://eprints.utar.edu.my/6050/1/fyp_BA_2023_LY.pdf