Impact of employer branding on Malaysian gen Z’s intention to apply to local SMES

QR Code

Impact of employer branding on Malaysian gen Z’s intention to apply to local SMES

The purpose for this research project is to study the impact of employer branding on Malaysian Gen Z’s intention to apply to local SMEs. Employer branding may affect the Malaysian Gen Z’s intention to apply to local SMEs through the economic value, social value, development value, and organisational...

Full description

Bibliographic Details
Main Authors:	Lum, Yat Kwai, Ng, Hui Yen
Format:	Final Year Project / Dissertation / Thesis
Published:	2023
Subjects:	HB Economic Theory HG Finance HJ Public Finance HM Sociology T Technology (General)
Online Access:	http://eprints.utar.edu.my/6049/ http://eprints.utar.edu.my/6049/1/fyp_BA_2023_LYK.pdf

Similar Items

Shopping motivation and its important on customer loyalty
by: Lim, Yen Sia
Published: (2011)

The role of attitude, subjective norms, perceived behavioral control in shaping gen Z’s behavioral intentions towards gig economy participation
by: Ang, Jing Huang, et al.
Published: (2023)

The Behaviour Of Disaggregated Public Expenditures And Income In Malaysia
by: Tang, Chor-Foon, et al.
Published: (2011)

Sarawak General Hospital main block building retrofit features for energy efficiency
by: Muhammad Syukri, Imran
Published: (2011)

Kajian pakaian polis wanita peringkat pegawai rendah di Muzium Polis DiRaja Malaysia
by: Nor Hamizah, bte Abdul Halim,
Published: (2012)

Integrity and ethics and its effect on employees in organization
by: Adeline, Jol.
Published: (2015)

Examining the determinants of Gen Z’s intention to use AR in Malaysia’s tourism industry
by: Teh, Yi Ming, et al.
Published: (2024)

Do We Have Baby Boomers, Gen X And Gen Y? A Preliminary Study To Explore Generation Cohorts In Malaysia
by: Ernest Cyril, de Run, et al.
Published: (2016)

Organisational factors affecting job satisfaction among hypermarket employees in the retail industry
by: Chai, Hui En, et al.
Published: (2023)

Investigating private university students’ intention towards education loan repayment
by: Lim, Wen Xi, et al.
Published: (2024)

The impact of celebrity endorsements in advertisements on Malaysian consumers’ purchasing intention: A parasocial interaction perspective
by: Tan, Sherene Yu Lin
Published: (2023)

Investment scam victimisation: A study of risk factor among Malaysian youth
by: Tee, Yong Yi, et al.
Published: (2024)

The impact of social media (YouTube) towards the behavioral change of Generation Z
by: Hang, Wan Shin, et al.
Published: (2018)

Hedging capability of cryptocurrencies toward U.S. stock market returns: Does structural change matter?
by: Gan, Han Xin, et al.
Published: (2023)

Patterns of gen Zs' leisure time activity and their needs towards urban recreational parks: a review
by: Ghani, Nurfaezah, et al.
Published: (2018)

Continuance intention to use e-wallet as a payment instrument among generation z in Malaysia– a behavioural study
by: Wong, Xin Yan
Published: (2023)

Malaysia small medium enterprises (SMES) strategic orientation and access to financial technology (fintech) financing moderate by entrepreneur innovativeness
by: Chooi, Wei San
Published: (2023)

Unimas seeks research fund
by: The Borneo Post
Published: (2007)

The impacts of social media on investment behaviour in Malaysia
by: Chin, Ji Yan, et al.
Published: (2024)

Does confidence matters in adopting digital banking services? A study on university students' perception
by: Low, Siu Ann, et al.
Published: (2024)

A study on effects of social media influencers on university students purchasing decision
by: Tai, Yuen Zheng
Published: (2023)

Determinant factors that influence financial literacy amongst young Muslims generation
by: Mohd Najib, Azaari
Published: (2022)

The introduction of Islamic finance in Libya: Capturing the opportunities for SMEs development / Abdulaziz M. Abdulsaleh.
by: Abdulsaleh, Abdulaziz M.
Published: (2017)

Antecedents of Zakat payers' trust: the case of Nigeria
by: Abioye, Mustafa Murtala Oladimejiimeji, et al.
Published: (2011)

Barriers in adopting technological innovation, organizational capacity, and business environment into Iraq SMEs: a preliminary study.
by: Mishaal, Mohammed Faraj, et al.
Published: (2022)

Hotel co-branding: Is 2 better than 1?
by: Chong, Daniel Ka Leong *
Published: (2017)

Employers' emphasis on technical skills and soft skills in job advertisements
by: Ooi, Kien Bee, et al.
Published: (2015)

Effects of merger on Malaysia banks' efficency
by: Yew, Thomas Jia-Yong, et al.
Published: (2012)

The bank guarantee in the Libyan development bank and their compatibility with Islamic Law: A jurisprudential applied study / Mohamed Alhassan Mohamed Hamed Alhodairy
by: Mohamed Alhassan, Mohamed Hamed Alhodairy
Published: (2018)

Cash economy: Tax evasion amongst SMEs in Malaysia
by: Mohamad, Azhar
Published: (2017)

Generation Z’s awareness towards halal restaurants in Selangor
by: Misri, Syamim Mahirah
Published: (2018)

Generation Z’s awareness of eating at halal certified restaurants
by: Kamarulzaman, Nitty Hirawaty, et al.
Published: (2020)

مدى إمكانية تطبيق صيغ تمويل الخدمات والمنافع في المصارف الليبية = The extent of possibility of applying a mode of financing services and benefits in Libyan banks
by: A. Mohamed Barg Enab, Abubaker, et al.
Published: (2019)

Influence Of Advertising On Consumer's Consideration Set And Brand Preferences In Ready-Made Garment Industry
by: Khanekharab, Jasmine
Published: (2009)

Does social media marketing affect brand awareness? A study of cosmetic products among gen Z in Kuala Lumpur
by: Lim, Zhi Wei, et al.
Published: (2023)

Willingness of Generation Z towards financial planning
by: Lee, Jin Sheng, et al.
Published: (2024)

Branding Corporate Social Responsibility: A Case Study on Public-Listed Telecommunication Companies in Malaysia
by: Ahmad, Jamilah
Published: (2019)

Job Satisfaction among gen Y in Selangor, Malaysia
by: Harpajan Singh, Tara Singh, et al.
Published: (2018)

INTENTION TO INVEST IN GREEN STOCK AMONG MALAYSIAN WORKING ADULTS
by: Low, Chea-Hui, et al.
Published: (2022)

Factors influencing generation Z’s purchase intention of second-hand clothing in Malaysia
by: Kho, Wen Yi, et al.
Published: (2023)