Impact of employer branding on Malaysian gen Z’s intention to apply to local SMES
The purpose for this research project is to study the impact of employer branding on Malaysian Gen Z’s intention to apply to local SMEs. Employer branding may affect the Malaysian Gen Z’s intention to apply to local SMEs through the economic value, social value, development value, and organisational...
| Main Authors: | , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2023
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/6049/ http://eprints.utar.edu.my/6049/1/fyp_BA_2023_LYK.pdf |
| _version_ | 1848886575085125632 |
|---|---|
| author | Lum, Yat Kwai Ng, Hui Yen |
| author_facet | Lum, Yat Kwai Ng, Hui Yen |
| author_sort | Lum, Yat Kwai |
| building | UTAR Institutional Repository |
| collection | Online Access |
| description | The purpose for this research project is to study the impact of employer branding on Malaysian Gen Z’s intention to apply to local SMEs. Employer branding may affect the Malaysian Gen Z’s intention to apply to local SMEs through the economic value, social value, development value, and organisational reputation of the local SMEs.
The researchers targeted on the final year undergraduate business students from Universiti Tunku Abdul Rahman (UTAR) and Universiti Utara Malaysia (UUM). Thus, the questionnaire is distributed through Google form, and the researchers have successfully collected 366 responses. Statistical Package for the Social Sciences (SPSS) Version 29 has been used to analyse and interpret the data collected for pilot study and pilot study. To test the significant relationship between the independent variables (economic value, social value, development value, and organisational reputation), and dependent variable (intention to apply), the researchers have used the Pearson Correlation Analysis, and Multiple Linear Regression Analysis.
In conclusion, it has been found that all the independent variables (economic value, social value, development value, and organisational reputation) have significant and positive relationship with the dependent variable (intention to apply). The summary of major findings, implications of the study, limitations and recommendations of this study have provided in this research. |
| first_indexed | 2025-11-15T19:40:40Z |
| format | Final Year Project / Dissertation / Thesis |
| id | utar-6049 |
| institution | Universiti Tunku Abdul Rahman |
| institution_category | Local University |
| last_indexed | 2025-11-15T19:40:40Z |
| publishDate | 2023 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | utar-60492023-12-21T13:50:22Z Impact of employer branding on Malaysian gen Z’s intention to apply to local SMES Lum, Yat Kwai Ng, Hui Yen HB Economic Theory HG Finance HJ Public Finance HM Sociology T Technology (General) The purpose for this research project is to study the impact of employer branding on Malaysian Gen Z’s intention to apply to local SMEs. Employer branding may affect the Malaysian Gen Z’s intention to apply to local SMEs through the economic value, social value, development value, and organisational reputation of the local SMEs. The researchers targeted on the final year undergraduate business students from Universiti Tunku Abdul Rahman (UTAR) and Universiti Utara Malaysia (UUM). Thus, the questionnaire is distributed through Google form, and the researchers have successfully collected 366 responses. Statistical Package for the Social Sciences (SPSS) Version 29 has been used to analyse and interpret the data collected for pilot study and pilot study. To test the significant relationship between the independent variables (economic value, social value, development value, and organisational reputation), and dependent variable (intention to apply), the researchers have used the Pearson Correlation Analysis, and Multiple Linear Regression Analysis. In conclusion, it has been found that all the independent variables (economic value, social value, development value, and organisational reputation) have significant and positive relationship with the dependent variable (intention to apply). The summary of major findings, implications of the study, limitations and recommendations of this study have provided in this research. 2023-06 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/6049/1/fyp_BA_2023_LYK.pdf Lum, Yat Kwai and Ng, Hui Yen (2023) Impact of employer branding on Malaysian gen Z’s intention to apply to local SMES. Final Year Project, UTAR. http://eprints.utar.edu.my/6049/ |
| spellingShingle | HB Economic Theory HG Finance HJ Public Finance HM Sociology T Technology (General) Lum, Yat Kwai Ng, Hui Yen Impact of employer branding on Malaysian gen Z’s intention to apply to local SMES |
| title | Impact of employer branding on Malaysian gen Z’s intention to apply to local SMES |
| title_full | Impact of employer branding on Malaysian gen Z’s intention to apply to local SMES |
| title_fullStr | Impact of employer branding on Malaysian gen Z’s intention to apply to local SMES |
| title_full_unstemmed | Impact of employer branding on Malaysian gen Z’s intention to apply to local SMES |
| title_short | Impact of employer branding on Malaysian gen Z’s intention to apply to local SMES |
| title_sort | impact of employer branding on malaysian gen z’s intention to apply to local smes |
| topic | HB Economic Theory HG Finance HJ Public Finance HM Sociology T Technology (General) |
| url | http://eprints.utar.edu.my/6049/ http://eprints.utar.edu.my/6049/1/fyp_BA_2023_LYK.pdf |