Consumer’s behavioral intention towards drone food delivery
This study merges the Theory of planned behavior (TPB) model and Technology acceptance model (TAM) to discover the consumer’s behavioral intention towards drone food delivery services. The variable proposed are perceived ease of use, perceived usefulness from TAM, subjective norms from TPB, and envi...
| Main Authors: | , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2023
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/6001/ http://eprints.utar.edu.my/6001/1/fyp_MK_2023_VWS.pdf |
| _version_ | 1848886560413450240 |
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| author | Chan, Jia Jian Vooi, Wen San |
| author_facet | Chan, Jia Jian Vooi, Wen San |
| author_sort | Chan, Jia Jian |
| building | UTAR Institutional Repository |
| collection | Online Access |
| description | This study merges the Theory of planned behavior (TPB) model and Technology acceptance model (TAM) to discover the consumer’s behavioral intention towards drone food delivery services. The variable proposed are perceived ease of use, perceived usefulness from TAM, subjective norms from TPB, and environmental concern as an additional independent variable, with attitude as mediator, and behavioral intention as dependent variable. The target populations are the young adults aged 18 to 26 years old and the required sample size is 384. Partial least squares structural equation modelling (PLS-SEM) was applied to predict the consumer behavior. The mediating effect of attitude has also been tested in this research in relation to our model. All the hypotheses have been proven as significant including partial mediation been found. Additionally, this study includes discussions on the results, their implications, limitations, and suggestions for future research. This research can provide insights for the academic researchers, government agencies and policy makers, along with food delivery service providers about Malaysia consumers’ behavioral intention to use drone food delivery. |
| first_indexed | 2025-11-15T19:40:26Z |
| format | Final Year Project / Dissertation / Thesis |
| id | utar-6001 |
| institution | Universiti Tunku Abdul Rahman |
| institution_category | Local University |
| last_indexed | 2025-11-15T19:40:26Z |
| publishDate | 2023 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | utar-60012023-12-22T13:38:21Z Consumer’s behavioral intention towards drone food delivery Chan, Jia Jian Vooi, Wen San HB Economic Theory HG Finance T Technology (General) This study merges the Theory of planned behavior (TPB) model and Technology acceptance model (TAM) to discover the consumer’s behavioral intention towards drone food delivery services. The variable proposed are perceived ease of use, perceived usefulness from TAM, subjective norms from TPB, and environmental concern as an additional independent variable, with attitude as mediator, and behavioral intention as dependent variable. The target populations are the young adults aged 18 to 26 years old and the required sample size is 384. Partial least squares structural equation modelling (PLS-SEM) was applied to predict the consumer behavior. The mediating effect of attitude has also been tested in this research in relation to our model. All the hypotheses have been proven as significant including partial mediation been found. Additionally, this study includes discussions on the results, their implications, limitations, and suggestions for future research. This research can provide insights for the academic researchers, government agencies and policy makers, along with food delivery service providers about Malaysia consumers’ behavioral intention to use drone food delivery. 2023-05 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/6001/1/fyp_MK_2023_VWS.pdf Chan, Jia Jian and Vooi, Wen San (2023) Consumer’s behavioral intention towards drone food delivery. Final Year Project, UTAR. http://eprints.utar.edu.my/6001/ |
| spellingShingle | HB Economic Theory HG Finance T Technology (General) Chan, Jia Jian Vooi, Wen San Consumer’s behavioral intention towards drone food delivery |
| title | Consumer’s behavioral intention towards drone food delivery |
| title_full | Consumer’s behavioral intention towards drone food delivery |
| title_fullStr | Consumer’s behavioral intention towards drone food delivery |
| title_full_unstemmed | Consumer’s behavioral intention towards drone food delivery |
| title_short | Consumer’s behavioral intention towards drone food delivery |
| title_sort | consumer’s behavioral intention towards drone food delivery |
| topic | HB Economic Theory HG Finance T Technology (General) |
| url | http://eprints.utar.edu.my/6001/ http://eprints.utar.edu.my/6001/1/fyp_MK_2023_VWS.pdf |