Consumer’s behavioral intention towards drone food delivery
This study merges the Theory of planned behavior (TPB) model and Technology acceptance model (TAM) to discover the consumer’s behavioral intention towards drone food delivery services. The variable proposed are perceived ease of use, perceived usefulness from TAM, subjective norms from TPB, and envi...
| Main Authors: | , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2023
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/6001/ http://eprints.utar.edu.my/6001/1/fyp_MK_2023_VWS.pdf |
| Summary: | This study merges the Theory of planned behavior (TPB) model and Technology acceptance model (TAM) to discover the consumer’s behavioral intention towards drone food delivery services. The variable proposed are perceived ease of use, perceived usefulness from TAM, subjective norms from TPB, and environmental concern as an additional independent variable, with attitude as mediator, and behavioral intention as dependent variable. The target populations are the young adults aged 18 to 26 years old and the required sample size is 384. Partial least squares structural equation modelling (PLS-SEM) was applied to predict the consumer behavior. The mediating effect of attitude has also been tested in this research in relation to our model. All the hypotheses have been proven as significant including partial mediation been found. Additionally, this study includes discussions on the results, their implications, limitations, and suggestions for future research. This research can provide insights for the academic researchers, government agencies and policy makers, along with food delivery service providers about Malaysia consumers’ behavioral intention to use drone food delivery. |
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