The determinants of Augmented Reality (AR) marketing affect purchase intention in the beauty and makeup industry among gen z in Malaysia.

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The determinants of Augmented Reality (AR) marketing affect purchase intention in the beauty and makeup industry among gen z in Malaysia.

Since the advancement of technology, the ways that marketers use to connect with customers between the product and customer have been changed. Although few studies have examined the relationship between a customer's purchase intent and a company's marketing strategy. Therefore, this resear...

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Bibliographic Details
Main Authors:	Teo, Ke Sin, Wong, Yin Wai
Format:	Final Year Project / Dissertation / Thesis
Published:	2023
Subjects:	HB Economic Theory HG Finance T Technology (General)
Online Access:	http://eprints.utar.edu.my/5995/ http://eprints.utar.edu.my/5995/1/fyp_MK_2023_TKS.pdf

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