Determinants that influence the acceptance of generation Z in Malaysia towards complementary and alternative medicine

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Determinants that influence the acceptance of generation Z in Malaysia towards complementary and alternative medicine

In recent years, the growing popularity of Complementary and Alternative Medicine (CAM) has become a noteworthy trend, even in the midst of remarkable advancements in Western medicine. This study examines the acceptance of CAM among Generation Z in Malaysia. Utilizing the Theory of Perceived Risk, q...

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Bibliographic Details
Main Authors:	Tam, Weng Theng, Foo, Noreen
Format:	Final Year Project / Dissertation / Thesis
Published:	2023
Subjects:	R Medicine (General) T Technology (General)
Online Access:	http://eprints.utar.edu.my/5985/ http://eprints.utar.edu.my/5985/1/fyp_MK_2023_TWT.pdf

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