Factors influencing the purchase intention of green products among gen Z in Malaysia

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Factors influencing the purchase intention of green products among gen Z in Malaysia

The purpose of this study is to understand the factors that influence the purchase intention of green products among Gen Z in Malaysia. A conceptual framework of theory of planned behaviour (TPB) and value belief norm theory (VBN) is used to study this topic. Our study consists of four independent v...

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Bibliographic Details
Main Authors:	Soo, Wan Rou, Gong, Steven Lian Kang
Format:	Final Year Project / Dissertation / Thesis
Published:	2023
Subjects:	R Medicine (General) S Agriculture (General)
Online Access:	http://eprints.utar.edu.my/5969/ http://eprints.utar.edu.my/5969/1/fyp_MK_2023_SWR.pdf

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