Online buying behaviour during special sales: A case study on the buying behaviour of malaysian university students during online double-double sales

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Online buying behaviour during special sales: A case study on the buying behaviour of malaysian university students during online double-double sales

This study focuses on examining the online buying behaviour among Malaysian University students during special sales events, specifically the “Double-Double” sales event. A “DoubleDouble” sales day occurs when a day coincides with the number corresponding to a specific month such as 6th of June, 7th...

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Bibliographic Details
Main Author:	Chong, Karen Kah Yee
Format:	Final Year Project / Dissertation / Thesis
Published:	2023
Subjects:	HD Industries. Land use. Labor
Online Access:	http://eprints.utar.edu.my/5913/ http://eprints.utar.edu.my/5913/1/FYP_Karen_Chong_Kah_Yee.pdf

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