Impact of influencer marketing on consumers’ purchase intention

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Impact of influencer marketing on consumers’ purchase intention

This study aims to examine the impact of influencer marketing on consumers' purchase intention in the context of food and beverage industry. Drawing upon the theoretical frameworks of the Theory of Reasoned Action (TRA) and Theory of Planned Behaviour (TPB), the study investigates the influence...

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Bibliographic Details
Main Author:	Yeo, Xin Yi
Format:	Final Year Project / Dissertation / Thesis
Published:	2023
Subjects:	HD Industries. Land use. Labor
Online Access:	http://eprints.utar.edu.my/5871/ http://eprints.utar.edu.my/5871/1/22UKM06057_Yeo_Xin_Yi.pdf

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