Malaysian university students’ exposure to k-culture through the media
Throughout these years, K-culture has been a huge influence among people from all over the world. Since the success of the famous Korean pop boy band - BTS, the fame of Korea has increased rapidly. K-culture refers to the increased global awareness of popular Korean culture, including Korean enterta...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2023
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| Online Access: | http://eprints.utar.edu.my/5849/ http://eprints.utar.edu.my/5849/1/WongMunQi_1902102_FYP.pdf |
| _version_ | 1848886519514791936 |
|---|---|
| author | Wong, Mun Qi |
| author_facet | Wong, Mun Qi |
| author_sort | Wong, Mun Qi |
| building | UTAR Institutional Repository |
| collection | Online Access |
| description | Throughout these years, K-culture has been a huge influence among people from all over the world. Since the success of the famous Korean pop boy band - BTS, the fame of Korea has increased rapidly. K-culture refers to the increased global awareness of popular Korean culture, including Korean entertainment such as music, drama, tv show, films, food, beauty products, and fashion. Therefore, this study aims to examine the role of media in popularizing K-culture among and to analyze the influence of K-culture on students’ lives. Through this research able to find out how the media spread K-culture among students and what are the factors that attract University Students to the K-Culture. This research was conducted with quantitative research by using likert scale method and the questionnaire was distributed to Malaysian university students. The data will be collected from the respondents for data analysis. The sample size of this research with a total of 50 students from the age of 20 to 25. The survey will be carried out via google form to collect the data from the respondents. Hence, the exposure of K-culture through media in Malaysian universities students’ will be further analyzed. |
| first_indexed | 2025-11-15T19:39:47Z |
| format | Final Year Project / Dissertation / Thesis |
| id | utar-5849 |
| institution | Universiti Tunku Abdul Rahman |
| institution_category | Local University |
| last_indexed | 2025-11-15T19:39:47Z |
| publishDate | 2023 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | utar-58492023-08-12T08:23:43Z Malaysian university students’ exposure to k-culture through the media Wong, Mun Qi HE Transportation and Communications Throughout these years, K-culture has been a huge influence among people from all over the world. Since the success of the famous Korean pop boy band - BTS, the fame of Korea has increased rapidly. K-culture refers to the increased global awareness of popular Korean culture, including Korean entertainment such as music, drama, tv show, films, food, beauty products, and fashion. Therefore, this study aims to examine the role of media in popularizing K-culture among and to analyze the influence of K-culture on students’ lives. Through this research able to find out how the media spread K-culture among students and what are the factors that attract University Students to the K-Culture. This research was conducted with quantitative research by using likert scale method and the questionnaire was distributed to Malaysian university students. The data will be collected from the respondents for data analysis. The sample size of this research with a total of 50 students from the age of 20 to 25. The survey will be carried out via google form to collect the data from the respondents. Hence, the exposure of K-culture through media in Malaysian universities students’ will be further analyzed. 2023 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/5849/1/WongMunQi_1902102_FYP.pdf Wong, Mun Qi (2023) Malaysian university students’ exposure to k-culture through the media. Final Year Project, UTAR. http://eprints.utar.edu.my/5849/ |
| spellingShingle | HE Transportation and Communications Wong, Mun Qi Malaysian university students’ exposure to k-culture through the media |
| title | Malaysian university students’ exposure to k-culture through the media |
| title_full | Malaysian university students’ exposure to k-culture through the media |
| title_fullStr | Malaysian university students’ exposure to k-culture through the media |
| title_full_unstemmed | Malaysian university students’ exposure to k-culture through the media |
| title_short | Malaysian university students’ exposure to k-culture through the media |
| title_sort | malaysian university students’ exposure to k-culture through the media |
| topic | HE Transportation and Communications |
| url | http://eprints.utar.edu.my/5849/ http://eprints.utar.edu.my/5849/1/WongMunQi_1902102_FYP.pdf |