The mediating roles of social comparison orientation and fear of missing out on young Malaysia user’s self esteem
This present study was proposed to examine the possible link between social comparison orientation (SCO) and fear of missing out (FOMO) with the recent downfall in young user's self-esteem in Malaysia. The mediators in this research will be the SCO and FOMO as both jointly mediate the connecti...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2023
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| Online Access: | http://eprints.utar.edu.my/5847/ http://eprints.utar.edu.my/5847/1/FYP_Samuel_Choong_Clean_Version.pdf |
| Summary: | This present study was proposed to examine the possible link between social
comparison orientation (SCO) and fear of missing out (FOMO) with the recent downfall in young user's self-esteem in Malaysia. The mediators in this research will be the SCO and FOMO as both jointly mediate the connection between young user's self-esteem in Malaysia, that is, young user's feeling of low self-esteem is connected with the increase in SCO and FOMO. Besides that, this research also investigates whether SCO and FOMO are significantly linked, suggesting users with high SCO will have a high chance of developing FOMO. The data will be collected from undergraduate students, aged 15 to 25, in Malaysia, through a survey method. The participants were expected to answer a three-part questionnaire. The expected result from this study would be a positive connection between SCO and FOMO, which will bring an effect to Malaysia young user self-esteem.
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