A study on facebook and instagram as marketing platforms for small and medium-sized businesses (SMES) among UTAR students

QR Code

A study on facebook and instagram as marketing platforms for small and medium-sized businesses (SMES) among UTAR students

Since the internet era began, an increasing number of small and medium-sized businesses (SMEs) have started to focus on using the internet, particularly social media. It is possible to view the decision of SMEs to join social media platforms as both a strategic choice and a reaction to environmental...

Full description

Bibliographic Details
Main Author:	Kong, Si Wei
Format:	Final Year Project / Dissertation / Thesis
Published:	2023
Subjects:	HE Transportation and Communications
Online Access:	http://eprints.utar.edu.my/5846/ http://eprints.utar.edu.my/5846/1/KongSiWei_FYP.pdf

Similar Items

Inadvertent effects of various media on UTAR students' English proficiency & fluency
by: Ng, Chee Kwan
Published: (2023)

Social customer relationship marketing: A comparative content analysis of Facebook posts between two mobile telecommunication companies
by: Ting, Zhao Ying
Published: (2019)

The hardware implementation of “Smart Gate” for UTAR
by: Navindra, Raj
Published: (2015)

Understanding Klang valley shopper’s attitude toward online shopping platforms
by: Tan, Wei Pang
Published: (2023)

TELEKOM Malaysia: Malaysia\'s Leading Telecommunication Company - Innovating The Business In The Highly Competitive Market
by: Wan Mohamad, Wan Murdani
Published: (2011)

Framing crisis response messages on Facebook: a second level agenda analysis of MH370
by: Dayang Aizza Maisha, Abang Ahmad, et al.
Published: (2017)

To what extent can Facebook be useful for small and medium-sized enterprises (SMEs) in relation to their business growth
by: Yong, Zi Ming
Published: (2016)

Perception of conventional TV and OTT video streaming platforms among university students in Klang Valley
by: Chan, Hern Xi
Published: (2023)

IMPACT OF INSTAGRAM AND YOUTUBE INFLUENCERS ON CONSUMER BEHAVIOUR IN DELHI NCR
by: Vandana, ., et al.
Published: (2023)

Case Study : Saudi Arabian Airlines Catering Focusing On In-Flight Catering Business
by: Abotalib, Reem Hassan
Published: (2008)

Market Positioning Strategies At Maxis And Digi: A Comparision Study
by: Sharifi, Alireza
Published: (2008)

Market analysis on wireless local loop telecommunication of rural in Malaysia / by Tan Kang Yap
by: Tan, Kang Yap
Published: (1995)

A study on a service performance of express bus companies in a competitive market
by: Hassan, Fauziah
Published: (1995)

Beyond financial performance: A perspective on occupational safety performance in automobile SMEs in Nigeria
by: Sakariyau, Olalekan Busra, et al.
Published: (2016)

Business challenges and strategies for development of Small- and Medium-sized Enterprises (SMEs) in Malaysia
by: Ahmad, S., et al.
Published: (2010)

A Case Study Of Singapore Telecom Mobile Pte Limited
by: Goh, Chee Wei
Published: (2005)

The impact of Instagram content towards body dissatisfaction among UTAR students
by: Kong, Rui Qing
Published: (2024)

Netiquette in electronic business communication :a study in Kuching
by: Mitchel, Linang Kiew
Published: (2006)

Exploring the influence of corporate social responsibility on efficiency: an extended dynamic data envelopment analysis of the global airline industry
by: Kao, Fang-Chen, et al.
Published: (2022)

A study on the provision of new static information signage in International Islamic University Malaysia, Gombak campus
by: Sahrir, Syazwani, et al.
Published: (2015)

Public bus level of service performance in Peninsular Malaysia: Correlation analyses on level of service (LOS) and passengers' satisfaction level
by: Ponrahono, Zakiah, et al.
Published: (2017)

Profiling intercity bus drivers of Malaysia
by: Bachok, Syahriah, et al.
Published: (2018)

A cloud-based bus tracking system based on internet-of-things technology
by: Akter, Sharmin, et al.
Published: (2019)

An assessment of commuters’ perceptions of safety and comfort levels of ‘women-only coach’: the case study of KTM Komuter Malaysia
by: Bachok, Syahriah, et al.
Published: (2014)

A theoretical framework of sustainability in air transportation planning and future prospects of airport infrastructure upgrading : a case study of Kuala Lumpur International Airport 2 (KLIA 2)
by: Sahrir, Syazwani, et al.
Published: (2012)

Attitude towards information property rights among students : The case of International Islamic University Malaysia
by: Mohamud, Ibrahim Kalif, et al.
Published: (2017)

A study on urban-rural public bus passengers' demographic and trip characteristics in Peninsular Malaysia
by: Ponrohono, Zakiah, et al.
Published: (2015)

Satisfaction of E-banking transaction towards international buyers of garment products in Bangladesh: a qualitative study
by: Uddin, Md. Bashir, et al.
Published: (2017)

MH17: the quest for justice
by: Abdul Razak, Dzulkifli
Published: (2019)

Exploring the elements of Muslim-friendly airline services
by: Harum, Ahmad Aiman, et al.
Published: (2018)

Assessing stakeholder’s view for quality bus services in Kuala Lumpur
by: Norhisham, Shuhairy, et al.
Published: (2019)

Case Study : A Great Recovery Of Malaysia Airlines
by: Abdul Hamid, Azni Syafawati
Published: (2005)

Study On Telekom Malaysia Berhad
by: Shaari, Shamsul
Published: (2004)

Telekom Publications Sdn. Bhd. : Current Scenario And Future Prospects
by: Abd. Wahab, Nor Azura
Published: (2004)

Air Asia: Challenges In A Booming Budget Airline Industry
by: Sauffee Afandi, Aizan Suhaira
Published: (2004)

Case Study Of Hainan Airlines
by: Wu, Wen Hu
Published: (2005)

A Case Study Of Huawei Technologies
by: Jingyi, Shi
Published: (2005)

Effectiveness And Usability Evaluation Study Of IVR System In Multimedia University, Cyberjaya
by: Chin, Chua Chin
Published: (2004)

RFID Transponder Collision Control Algorithm
by: Reza, Ahmed Wasif, et al.
Published: (2011)

Strategic Analysis Of Airasia Berhad\'s Ability To Sustain Its Competitiveness As A Leading Low Cost Carrier In Asia Pacific
by: Poh , Phaik See
Published: (2008)