A study of news media frame on halal crisis in Malaysia

Malaysia is an Islamic nation, and its citizens’ religious practices are governed by Islamic principles. “Halal” products and services are compulsory for Muslim consumers in Malaysia. In the past, it showed that the “Halal” controversy was easily turning into a crisis, and the news coverage of this...

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Main Authors: Ho, Jayee, Lee, Xin Yee, Loke, Xin Yi, Tang, Yee Ting, Teh, Poh Wen
Format: Final Year Project / Dissertation / Thesis
Published: 2023
Subjects:
Online Access:http://eprints.utar.edu.my/5801/
http://eprints.utar.edu.my/5801/1/fyp_PR_2023_JH.pdf
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author Ho, Jayee
Lee, Xin Yee
Loke, Xin Yi
Tang, Yee Ting
Teh, Poh Wen
author_facet Ho, Jayee
Lee, Xin Yee
Loke, Xin Yi
Tang, Yee Ting
Teh, Poh Wen
author_sort Ho, Jayee
building UTAR Institutional Repository
collection Online Access
description Malaysia is an Islamic nation, and its citizens’ religious practices are governed by Islamic principles. “Halal” products and services are compulsory for Muslim consumers in Malaysia. In the past, it showed that the “Halal” controversy was easily turning into a crisis, and the news coverage of this controversy shaped the public’s perception of a brand and an organisation. Thus, this study aims to discover how the “Halal” crisis is being framed in newspapers. The Framing Theory was applied in this study. The current study employed quantitative content analysis to examine the news coverage of Malaysia's “Halal” crisis, which was reported in Malay, English, and Chinese newspapers. The study was based on a sample of newspaper articles from “Utusan Malaysia”, “Berita Harian”, “Sinar Harian”, “The Star” and “Sin Chew Daily”. Multi-cluster sampling was used in this research. The findings showed that newspaper frame proportions vary widely. All five newspapers used attribution of responsibility frame in all 86 news coverages. Human interest was the newspaper's second frame, used in 84% (n=72) of news coverage. The third frame most utilised by all newspapers was economic implications (n=44, 51%), and the fourth was morality (n=23, 27%). One news article (1.2%) used the conflict frame
first_indexed 2025-11-15T19:39:36Z
format Final Year Project / Dissertation / Thesis
id utar-5801
institution Universiti Tunku Abdul Rahman
institution_category Local University
last_indexed 2025-11-15T19:39:36Z
publishDate 2023
recordtype eprints
repository_type Digital Repository
spelling utar-58012023-08-11T09:26:21Z A study of news media frame on halal crisis in Malaysia Ho, Jayee Lee, Xin Yee Loke, Xin Yi Tang, Yee Ting Teh, Poh Wen BP Islam. Bahaism. Theosophy, etc H Social Sciences (General) NE Print media Malaysia is an Islamic nation, and its citizens’ religious practices are governed by Islamic principles. “Halal” products and services are compulsory for Muslim consumers in Malaysia. In the past, it showed that the “Halal” controversy was easily turning into a crisis, and the news coverage of this controversy shaped the public’s perception of a brand and an organisation. Thus, this study aims to discover how the “Halal” crisis is being framed in newspapers. The Framing Theory was applied in this study. The current study employed quantitative content analysis to examine the news coverage of Malaysia's “Halal” crisis, which was reported in Malay, English, and Chinese newspapers. The study was based on a sample of newspaper articles from “Utusan Malaysia”, “Berita Harian”, “Sinar Harian”, “The Star” and “Sin Chew Daily”. Multi-cluster sampling was used in this research. The findings showed that newspaper frame proportions vary widely. All five newspapers used attribution of responsibility frame in all 86 news coverages. Human interest was the newspaper's second frame, used in 84% (n=72) of news coverage. The third frame most utilised by all newspapers was economic implications (n=44, 51%), and the fourth was morality (n=23, 27%). One news article (1.2%) used the conflict frame 2023-01 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/5801/1/fyp_PR_2023_JH.pdf Ho, Jayee and Lee, Xin Yee and Loke, Xin Yi and Tang, Yee Ting and Teh, Poh Wen (2023) A study of news media frame on halal crisis in Malaysia. Final Year Project, UTAR. http://eprints.utar.edu.my/5801/
spellingShingle BP Islam. Bahaism. Theosophy, etc
H Social Sciences (General)
NE Print media
Ho, Jayee
Lee, Xin Yee
Loke, Xin Yi
Tang, Yee Ting
Teh, Poh Wen
A study of news media frame on halal crisis in Malaysia
title A study of news media frame on halal crisis in Malaysia
title_full A study of news media frame on halal crisis in Malaysia
title_fullStr A study of news media frame on halal crisis in Malaysia
title_full_unstemmed A study of news media frame on halal crisis in Malaysia
title_short A study of news media frame on halal crisis in Malaysia
title_sort study of news media frame on halal crisis in malaysia
topic BP Islam. Bahaism. Theosophy, etc
H Social Sciences (General)
NE Print media
url http://eprints.utar.edu.my/5801/
http://eprints.utar.edu.my/5801/1/fyp_PR_2023_JH.pdf