Understanding the effects of social media fake news on consumers’ brand trust and purchase intention
The development of fake news had a significant impact in many areas, including politics, health, and beauty. The influence of fake news on social media has been discussed in different fields. However, the social media fake news on consumers’ brand trust and purchase intention in the food and beverag...
| Main Authors: | , , , , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2023
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/5798/ http://eprints.utar.edu.my/5798/1/fyp_PR_2023_CZY.pdf |
| _version_ | 1848886507246452736 |
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| author | Chen, Zi Ying Law, Zi Yan Liew, Xin Ci Ong, Xuan Wen Sarah, Xavier Anthony |
| author_facet | Chen, Zi Ying Law, Zi Yan Liew, Xin Ci Ong, Xuan Wen Sarah, Xavier Anthony |
| author_sort | Chen, Zi Ying |
| building | UTAR Institutional Repository |
| collection | Online Access |
| description | The development of fake news had a significant impact in many areas, including politics, health, and beauty. The influence of fake news on social media has been discussed in different fields. However, the social media fake news on consumers’ brand trust and purchase intention in the food and beverage industry is limited. The study aims to fulfill three primary objectives: firstly, to explore the effects of social media fake news on brand trust among consumers, secondly to analyse the effects of social media fake news on consumers’ purchase intention and lastly, to investigate the effects of the level of exposure to fake news on consumers’ brand trust and purchase intention. This qualitative study employed in-depth interviews with 20 undergraduates of different race, gender, and age. These 20 were also separated into two groups: heavily exposed and less exposed, in light of cultivation theory. The thematic analysis approach was used to analyse the data. Furthermore, the findings are that fake news needs to be supported by some moderating factors to effect consumers brand trust and purchase intension. Besides that, Stimulus-Organism-Response framework was also used in this paper as (S) - fake news, (O) - health concern, (R) - affect brand trust and purchase intention. This research helped understand the effect of social media fake news on consumers’ brand trust and purchase intention in the food and beverage industry. |
| first_indexed | 2025-11-15T19:39:35Z |
| format | Final Year Project / Dissertation / Thesis |
| id | utar-5798 |
| institution | Universiti Tunku Abdul Rahman |
| institution_category | Local University |
| last_indexed | 2025-11-15T19:39:35Z |
| publishDate | 2023 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | utar-57982023-08-11T09:08:53Z Understanding the effects of social media fake news on consumers’ brand trust and purchase intention Chen, Zi Ying Law, Zi Yan Liew, Xin Ci Ong, Xuan Wen Sarah, Xavier Anthony H Social Sciences (General) HM Sociology The development of fake news had a significant impact in many areas, including politics, health, and beauty. The influence of fake news on social media has been discussed in different fields. However, the social media fake news on consumers’ brand trust and purchase intention in the food and beverage industry is limited. The study aims to fulfill three primary objectives: firstly, to explore the effects of social media fake news on brand trust among consumers, secondly to analyse the effects of social media fake news on consumers’ purchase intention and lastly, to investigate the effects of the level of exposure to fake news on consumers’ brand trust and purchase intention. This qualitative study employed in-depth interviews with 20 undergraduates of different race, gender, and age. These 20 were also separated into two groups: heavily exposed and less exposed, in light of cultivation theory. The thematic analysis approach was used to analyse the data. Furthermore, the findings are that fake news needs to be supported by some moderating factors to effect consumers brand trust and purchase intension. Besides that, Stimulus-Organism-Response framework was also used in this paper as (S) - fake news, (O) - health concern, (R) - affect brand trust and purchase intention. This research helped understand the effect of social media fake news on consumers’ brand trust and purchase intention in the food and beverage industry. 2023-01 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/5798/1/fyp_PR_2023_CZY.pdf Chen, Zi Ying and Law, Zi Yan and Liew, Xin Ci and Ong, Xuan Wen and Sarah, Xavier Anthony (2023) Understanding the effects of social media fake news on consumers’ brand trust and purchase intention. Final Year Project, UTAR. http://eprints.utar.edu.my/5798/ |
| spellingShingle | H Social Sciences (General) HM Sociology Chen, Zi Ying Law, Zi Yan Liew, Xin Ci Ong, Xuan Wen Sarah, Xavier Anthony Understanding the effects of social media fake news on consumers’ brand trust and purchase intention |
| title | Understanding the effects of social media fake news on consumers’ brand trust and purchase intention |
| title_full | Understanding the effects of social media fake news on consumers’ brand trust and purchase intention |
| title_fullStr | Understanding the effects of social media fake news on consumers’ brand trust and purchase intention |
| title_full_unstemmed | Understanding the effects of social media fake news on consumers’ brand trust and purchase intention |
| title_short | Understanding the effects of social media fake news on consumers’ brand trust and purchase intention |
| title_sort | understanding the effects of social media fake news on consumers’ brand trust and purchase intention |
| topic | H Social Sciences (General) HM Sociology |
| url | http://eprints.utar.edu.my/5798/ http://eprints.utar.edu.my/5798/1/fyp_PR_2023_CZY.pdf |