The investigation of perception and satisfaction on e-hailing service among undergraduate students of Universiti Tunku Abdul Rahman
In recent years, e-hailing firms have provided a new option to public transportation by providing private automobile services. E-hailing apps make public transit more accessible. However, users sometimes complain about e-hailing services, such as overpricing, driver misbehaviour, or safety issues. G...
| Main Authors: | , , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2023
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/5769/ http://eprints.utar.edu.my/5769/1/fyp_LI_2023_TJR.pdf |
| _version_ | 1848886500288102400 |
|---|---|
| author | Tan, Jei Ru Tan, Yu Xuan Tong, Chia Chian |
| author_facet | Tan, Jei Ru Tan, Yu Xuan Tong, Chia Chian |
| author_sort | Tan, Jei Ru |
| building | UTAR Institutional Repository |
| collection | Online Access |
| description | In recent years, e-hailing firms have provided a new option to public transportation by providing private automobile services. E-hailing apps make public transit more accessible. However, users sometimes complain about e-hailing services, such as overpricing, driver misbehaviour, or safety issues. Grab is Malaysia's top ride-hailing service. This research examines Universiti Tunku Abdul Rahman undergraduate students' perception and satisfaction with e-hailing services. Besides, this research uses a quantitative survey questionnaire to collect data. The final analysis employs the Statistical Package for the Social Sciences (SPSS). The study includes descriptive, reliability, and inferential analyses. This study evaluate the dependent variable, user satisfaction level among UTAR students on the e-hailing service, by analyzing the independent variables, including perceived pricing, driver behaviour, IV perceived safety and security, and perceived reliability. The results of the study indicate that the majority of respondents expressed a high level of satisfaction with e-hailing services. This study also uses the Pearson Correlation Coefficient Model (PCC) and Multiple Linear Regression Model (MLR) models to determine the factors influencing UTAR undergraduate students' satisfaction with e-hailing services. |
| first_indexed | 2025-11-15T19:39:29Z |
| format | Final Year Project / Dissertation / Thesis |
| id | utar-5769 |
| institution | Universiti Tunku Abdul Rahman |
| institution_category | Local University |
| last_indexed | 2025-11-15T19:39:29Z |
| publishDate | 2023 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | utar-57692023-07-26T12:05:20Z The investigation of perception and satisfaction on e-hailing service among undergraduate students of Universiti Tunku Abdul Rahman Tan, Jei Ru Tan, Yu Xuan Tong, Chia Chian HA Statistics HE Transportation and Communications In recent years, e-hailing firms have provided a new option to public transportation by providing private automobile services. E-hailing apps make public transit more accessible. However, users sometimes complain about e-hailing services, such as overpricing, driver misbehaviour, or safety issues. Grab is Malaysia's top ride-hailing service. This research examines Universiti Tunku Abdul Rahman undergraduate students' perception and satisfaction with e-hailing services. Besides, this research uses a quantitative survey questionnaire to collect data. The final analysis employs the Statistical Package for the Social Sciences (SPSS). The study includes descriptive, reliability, and inferential analyses. This study evaluate the dependent variable, user satisfaction level among UTAR students on the e-hailing service, by analyzing the independent variables, including perceived pricing, driver behaviour, IV perceived safety and security, and perceived reliability. The results of the study indicate that the majority of respondents expressed a high level of satisfaction with e-hailing services. This study also uses the Pearson Correlation Coefficient Model (PCC) and Multiple Linear Regression Model (MLR) models to determine the factors influencing UTAR undergraduate students' satisfaction with e-hailing services. 2023-01 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/5769/1/fyp_LI_2023_TJR.pdf Tan, Jei Ru and Tan, Yu Xuan and Tong, Chia Chian (2023) The investigation of perception and satisfaction on e-hailing service among undergraduate students of Universiti Tunku Abdul Rahman. Final Year Project, UTAR. http://eprints.utar.edu.my/5769/ |
| spellingShingle | HA Statistics HE Transportation and Communications Tan, Jei Ru Tan, Yu Xuan Tong, Chia Chian The investigation of perception and satisfaction on e-hailing service among undergraduate students of Universiti Tunku Abdul Rahman |
| title | The investigation of perception and satisfaction on e-hailing service among undergraduate students of Universiti Tunku Abdul Rahman |
| title_full | The investigation of perception and satisfaction on e-hailing service among undergraduate students of Universiti Tunku Abdul Rahman |
| title_fullStr | The investigation of perception and satisfaction on e-hailing service among undergraduate students of Universiti Tunku Abdul Rahman |
| title_full_unstemmed | The investigation of perception and satisfaction on e-hailing service among undergraduate students of Universiti Tunku Abdul Rahman |
| title_short | The investigation of perception and satisfaction on e-hailing service among undergraduate students of Universiti Tunku Abdul Rahman |
| title_sort | investigation of perception and satisfaction on e-hailing service among undergraduate students of universiti tunku abdul rahman |
| topic | HA Statistics HE Transportation and Communications |
| url | http://eprints.utar.edu.my/5769/ http://eprints.utar.edu.my/5769/1/fyp_LI_2023_TJR.pdf |