Determinants of customer’s loyalty: An empirical study of Malaysian retail banking industry

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Determinants of customer’s loyalty: An empirical study of Malaysian retail banking industry

The primary goal of this research is to determine the factors that influence customer loyalty in the domestic retail banking industry. Specifically, the study examines the effects of service quality, customer knowledge management, and confirmation on customer satisfaction, as well as the impact of c...

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Bibliographic Details
Main Author:	Tan, William Wey Lian
Format:	Final Year Project / Dissertation / Thesis
Published:	2023
Subjects:	HD Industries. Land use. Labor
Online Access:	http://eprints.utar.edu.my/5698/ http://eprints.utar.edu.my/5698/1/William_Tan_Wey_Lian.pdf

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