The influence of social media advertisement on consumer purchase intention in Malaysia
| Main Author: | |
|---|---|
| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2023
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/5696/ http://eprints.utar.edu.my/5696/1/Tan_John_How.pdf |
| _version_ | 1848886479740207104 |
|---|---|
| author | Tan, John How |
| author_facet | Tan, John How |
| author_sort | Tan, John How |
| building | UTAR Institutional Repository |
| collection | Online Access |
| first_indexed | 2025-11-15T19:39:09Z |
| format | Final Year Project / Dissertation / Thesis |
| id | utar-5696 |
| institution | Universiti Tunku Abdul Rahman |
| institution_category | Local University |
| last_indexed | 2025-11-15T19:39:09Z |
| publishDate | 2023 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | utar-56962023-07-07T09:06:43Z The influence of social media advertisement on consumer purchase intention in Malaysia Tan, John How HD Industries. Land use. Labor 2023 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/5696/1/Tan_John_How.pdf Tan, John How (2023) The influence of social media advertisement on consumer purchase intention in Malaysia. Master dissertation/thesis, UTAR. http://eprints.utar.edu.my/5696/ |
| spellingShingle | HD Industries. Land use. Labor Tan, John How The influence of social media advertisement on consumer purchase intention in Malaysia |
| title | The influence of social media advertisement on consumer purchase intention in Malaysia |
| title_full | The influence of social media advertisement on consumer purchase intention in Malaysia |
| title_fullStr | The influence of social media advertisement on consumer purchase intention in Malaysia |
| title_full_unstemmed | The influence of social media advertisement on consumer purchase intention in Malaysia |
| title_short | The influence of social media advertisement on consumer purchase intention in Malaysia |
| title_sort | influence of social media advertisement on consumer purchase intention in malaysia |
| topic | HD Industries. Land use. Labor |
| url | http://eprints.utar.edu.my/5696/ http://eprints.utar.edu.my/5696/1/Tan_John_How.pdf |