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Green marketing for brand credibility: The impact of green lifestyle branding among Malaysians

The aim of this study is to ascertain of the impact that green marketing and its brand credibility has on the green lifestyle among Malaysians. This study also aims to investigate the relationship between brand credibility, trustworthiness, brand loyalty, and expertise when it comes to green lifesty...

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Bibliographic Details
Main Author:	Purnimal, Jayabalakumar
Format:	Final Year Project / Dissertation / Thesis
Published:	2023
Subjects:	HD Industries. Land use. Labor
Online Access:	http://eprints.utar.edu.my/5694/ http://eprints.utar.edu.my/5694/1/PURNIMAL_JAYABALAKUMAR.pdf

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