Post covid-19 pandemic perception and purchase behaviour of Malaysians towards consumer goods
In this study, a correlation and regression analysis were conducted to explore the relationships between attitude, subjective norm, perceived behavior control, and intention to buy consumer goods. The results of the correlation analysis showed that attitude, subjective norm, and perceived behavior c...
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| Format: | Final Year Project / Dissertation / Thesis |
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2023
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| Online Access: | http://eprints.utar.edu.my/5690/ http://eprints.utar.edu.my/5690/1/Fong_Eng_Cheong.pdf |
| _version_ | 1848886478330920960 |
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| author | Fong, Eng Cheong |
| author_facet | Fong, Eng Cheong |
| author_sort | Fong, Eng Cheong |
| building | UTAR Institutional Repository |
| collection | Online Access |
| description | In this study, a correlation and regression analysis were conducted to explore the relationships between attitude, subjective norm, perceived behavior control, and intention to buy consumer goods. The results of the correlation analysis showed that attitude, subjective norm, and perceived behavior control are positively correlated with intention to buy consumer goods. However, attitude was weakly and non-significantly correlated with intention to buy consumer goods. The regression analysis further revealed that attitude, subjective norm, and perceived behavior control are significant predictors of intention to buy consumer goods. The regression model accounted for 20.4% of the variance in intention to buy consumer goods, with perceived behavior control having the strongest effect on intention to buy. These findings suggest that marketers and retailers should pay attention to consumers' attitudes, subjective norms, and perceived behavior control when developing marketing strategies and campaigns aimed at increasing consumers' intention to buy their products. Emphasizing the benefits and ease of buying the product, as well as highlighting the social approval and norms surrounding the product, may help increase consumers' intention to buy. |
| first_indexed | 2025-11-15T19:39:08Z |
| format | Final Year Project / Dissertation / Thesis |
| id | utar-5690 |
| institution | Universiti Tunku Abdul Rahman |
| institution_category | Local University |
| last_indexed | 2025-11-15T19:39:08Z |
| publishDate | 2023 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | utar-56902023-07-07T12:30:21Z Post covid-19 pandemic perception and purchase behaviour of Malaysians towards consumer goods Fong, Eng Cheong HD Industries. Land use. Labor In this study, a correlation and regression analysis were conducted to explore the relationships between attitude, subjective norm, perceived behavior control, and intention to buy consumer goods. The results of the correlation analysis showed that attitude, subjective norm, and perceived behavior control are positively correlated with intention to buy consumer goods. However, attitude was weakly and non-significantly correlated with intention to buy consumer goods. The regression analysis further revealed that attitude, subjective norm, and perceived behavior control are significant predictors of intention to buy consumer goods. The regression model accounted for 20.4% of the variance in intention to buy consumer goods, with perceived behavior control having the strongest effect on intention to buy. These findings suggest that marketers and retailers should pay attention to consumers' attitudes, subjective norms, and perceived behavior control when developing marketing strategies and campaigns aimed at increasing consumers' intention to buy their products. Emphasizing the benefits and ease of buying the product, as well as highlighting the social approval and norms surrounding the product, may help increase consumers' intention to buy. 2023 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/5690/1/Fong_Eng_Cheong.pdf Fong, Eng Cheong (2023) Post covid-19 pandemic perception and purchase behaviour of Malaysians towards consumer goods. Master dissertation/thesis, UTAR. http://eprints.utar.edu.my/5690/ |
| spellingShingle | HD Industries. Land use. Labor Fong, Eng Cheong Post covid-19 pandemic perception and purchase behaviour of Malaysians towards consumer goods |
| title | Post covid-19 pandemic perception and purchase behaviour of Malaysians towards consumer goods |
| title_full | Post covid-19 pandemic perception and purchase behaviour of Malaysians towards consumer goods |
| title_fullStr | Post covid-19 pandemic perception and purchase behaviour of Malaysians towards consumer goods |
| title_full_unstemmed | Post covid-19 pandemic perception and purchase behaviour of Malaysians towards consumer goods |
| title_short | Post covid-19 pandemic perception and purchase behaviour of Malaysians towards consumer goods |
| title_sort | post covid-19 pandemic perception and purchase behaviour of malaysians towards consumer goods |
| topic | HD Industries. Land use. Labor |
| url | http://eprints.utar.edu.my/5690/ http://eprints.utar.edu.my/5690/1/Fong_Eng_Cheong.pdf |