The influence of electronic word of mouth (ewom) on the purchase intention of technological gadgets

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The influence of electronic word of mouth (ewom) on the purchase intention of technological gadgets

Electronic word-of-mouth (eWOM) can be defined as any positive or negative opinion or comment that is created by potential, actual, or past users about a good or a company via the internet. The main objective of this study is to identify key factors affecting the purchase intention of technological...

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Bibliographic Details
Main Author:	Tiew, Keh Yeng
Format:	Final Year Project / Dissertation / Thesis
Published:	2023
Subjects:	HD Industries. Land use. Labor
Online Access:	http://eprints.utar.edu.my/5676/ http://eprints.utar.edu.my/5676/1/TIEW_KEH_YENG.pdf

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