Building loyalty through satisfaction: Costa coffee self service vending machine

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Building loyalty through satisfaction: Costa coffee self service vending machine

The purpose of this empirical study is to investigate the satisfaction and loyalty of customers towards the use of Costa Coffee Self Service Vending Machine. In this research, questionnaires were adapted and the data of 300 respondents have been collected. However, after filtering, only 250 set of q...

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Bibliographic Details
Main Author:	Lim, Zhi Qian
Format:	Final Year Project / Dissertation / Thesis
Published:	2023
Subjects:	HD Industries. Land use. Labor
Online Access:	http://eprints.utar.edu.my/5668/ http://eprints.utar.edu.my/5668/1/LIM_ZHI_QIAN.pdf

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