The impacts of social media advertisement on consumer purchase behavior among generation z

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The impacts of social media advertisement on consumer purchase behavior among generation z

The prevalence of social media platforms has made it a significant channel for businesses to reach consumers. In this study, the primary objective is to investigate the impacts of social media advertisement on consumer purchase behavior among Generation Z. With this aim, empirical data were collecte...

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Bibliographic Details
Main Author:	Khor, Xin Tian
Format:	Final Year Project / Dissertation / Thesis
Published:	2023
Subjects:	HD Industries. Land use. Labor
Online Access:	http://eprints.utar.edu.my/5661/ http://eprints.utar.edu.my/5661/1/KHOR_XIN_TIAN.pdf

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