A study on effects of social media influencers on university students purchasing decision

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A study on effects of social media influencers on university students purchasing decision

The study aims to study the relation between social media influencers and the effects of influential marketing. The study strives to find out how purchasing decision of the target group is affected by the social media influencers. Furthermore, what is the factors that university students view as the...

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Bibliographic Details
Main Author:	Tai, Yuen Zheng
Format:	Final Year Project / Dissertation / Thesis
Published:	2023
Subjects:	HG Finance HM Sociology
Online Access:	http://eprints.utar.edu.my/5606/ http://eprints.utar.edu.my/5606/1/FYP_Tai_Yuen_Zheng.pdf

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