Online fraud: Factors affecting consumers’ online purchasing behaviour in Malaysia
Online purchasing has expanded even more rapidly under the trigger of COVID-19, and this has indirectly attracted many fraudsters to engage in fraud. Despite rising cases of online fraud cases and the number of online purchasing also increased. Hence, this study is aimed to investigate the factors t...
| Main Authors: | , , , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2023
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/5549/ http://eprints.utar.edu.my/5549/1/fyp_BA_2023_CLY.pdf |
| _version_ | 1848886443895685120 |
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| author | Chen, Li Yin Saw, Janice Woan Rong Ding, Karen Zhi Wei Lean, Ruo Yi |
| author_facet | Chen, Li Yin Saw, Janice Woan Rong Ding, Karen Zhi Wei Lean, Ruo Yi |
| author_sort | Chen, Li Yin |
| building | UTAR Institutional Repository |
| collection | Online Access |
| description | Online purchasing has expanded even more rapidly under the trigger of COVID-19, and this has indirectly attracted many fraudsters to engage in fraud. Despite rising cases of online fraud cases and the number of online purchasing also increased. Hence, this study is aimed to investigate the factors that influence behaviour of consumers to purchase online within Malaysia despite increasing fraud cases in these past few years. The main objective of this study is to determine the factors that affect consumers' online purchasing behaviour in Malaysia. In this research, the factors of trust, social influence, perceived usefulness, and attitude will be discussed. A total of 170 male and 214 female respondents participated in this study, with a total of 44.3% and 55.7%, respectively from Selangor, Kuala Lumpur, and Johor. SPSS software will be utilized to analyze the result of this research by descriptive analysis, scale measurement, as well as inferential analysis. The results showed a positive relationship between all the independent variables of the research (trust, social influence, perceived usefulness, and attitude) with the dependent variable (online purchasing behaviour). |
| first_indexed | 2025-11-15T19:38:35Z |
| format | Final Year Project / Dissertation / Thesis |
| id | utar-5549 |
| institution | Universiti Tunku Abdul Rahman |
| institution_category | Local University |
| last_indexed | 2025-11-15T19:38:35Z |
| publishDate | 2023 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | utar-55492023-08-12T09:50:09Z Online fraud: Factors affecting consumers’ online purchasing behaviour in Malaysia Chen, Li Yin Saw, Janice Woan Rong Ding, Karen Zhi Wei Lean, Ruo Yi HB Economic Theory T Technology (General) TX Home economics Online purchasing has expanded even more rapidly under the trigger of COVID-19, and this has indirectly attracted many fraudsters to engage in fraud. Despite rising cases of online fraud cases and the number of online purchasing also increased. Hence, this study is aimed to investigate the factors that influence behaviour of consumers to purchase online within Malaysia despite increasing fraud cases in these past few years. The main objective of this study is to determine the factors that affect consumers' online purchasing behaviour in Malaysia. In this research, the factors of trust, social influence, perceived usefulness, and attitude will be discussed. A total of 170 male and 214 female respondents participated in this study, with a total of 44.3% and 55.7%, respectively from Selangor, Kuala Lumpur, and Johor. SPSS software will be utilized to analyze the result of this research by descriptive analysis, scale measurement, as well as inferential analysis. The results showed a positive relationship between all the independent variables of the research (trust, social influence, perceived usefulness, and attitude) with the dependent variable (online purchasing behaviour). 2023-04 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/5549/1/fyp_BA_2023_CLY.pdf Chen, Li Yin and Saw, Janice Woan Rong and Ding, Karen Zhi Wei and Lean, Ruo Yi (2023) Online fraud: Factors affecting consumers’ online purchasing behaviour in Malaysia. Final Year Project, UTAR. http://eprints.utar.edu.my/5549/ |
| spellingShingle | HB Economic Theory T Technology (General) TX Home economics Chen, Li Yin Saw, Janice Woan Rong Ding, Karen Zhi Wei Lean, Ruo Yi Online fraud: Factors affecting consumers’ online purchasing behaviour in Malaysia |
| title | Online fraud: Factors affecting consumers’ online purchasing behaviour in Malaysia |
| title_full | Online fraud: Factors affecting consumers’ online purchasing behaviour in Malaysia |
| title_fullStr | Online fraud: Factors affecting consumers’ online purchasing behaviour in Malaysia |
| title_full_unstemmed | Online fraud: Factors affecting consumers’ online purchasing behaviour in Malaysia |
| title_short | Online fraud: Factors affecting consumers’ online purchasing behaviour in Malaysia |
| title_sort | online fraud: factors affecting consumers’ online purchasing behaviour in malaysia |
| topic | HB Economic Theory T Technology (General) TX Home economics |
| url | http://eprints.utar.edu.my/5549/ http://eprints.utar.edu.my/5549/1/fyp_BA_2023_CLY.pdf |