The rise of buy-now-pay-later (BNPL) service in Malaysia

The rise of buy-now-pay-later (BNPL) service in Malaysia

This study is aimed to find out the factors that affect the intention to adopt the Buy Now Pay Later (BNPL) Services in Malaysia. This study is using five factors (perceived ease of use, perceived usefulness, perceived risk, social influence, and financial literacy) to examine their significance to...

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Bibliographic Details
Main Authors: Chuah, Shian Huey, Koh, Jih Cheng, Puah, Irene Zheng Ying, Liew, Ka Seng, Liu, Yuan Kai
Format: Final Year Project / Dissertation / Thesis
Published: 2023
Subjects:
HB Economic Theory
HG Finance
T Technology (General)
Online Access:http://eprints.utar.edu.my/5536/
http://eprints.utar.edu.my/5536/1/fyp_BF_2023_CSH.pdf

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