Factors that influence Malaysia generation Z consumers’ purchase intention during flash sales promotion

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Factors that influence Malaysia generation Z consumers’ purchase intention during flash sales promotion

With the booming of e-commerce and rising of many sellers and companies attributed to flash sales promotions, combined with the proliferation of Generation Z’s impact during flash sales promotions, and the increasing need of investigating their respective behaviors in the yet-to-studied Malaysian co...

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Bibliographic Details
Main Authors:	Saw, Yoke Teng, Tin, Ley Hui
Format:	Final Year Project / Dissertation / Thesis
Published:	2023
Subjects:	HB Economic Theory HF Commerce T Technology (General)
Online Access:	http://eprints.utar.edu.my/5450/ http://eprints.utar.edu.my/5450/1/fyp_MK_2023_TLH.pdf

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