Examining the factors influencing the consumer retention in Maybank's electronic banking services

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Examining the factors influencing the consumer retention in Maybank's electronic banking services

The COVID-19 pandemic outbreak has significantly impacted the banking institution, especially accelerated the development and usage of electronic banking system. Due to the convenience of electronic banking, users of electronic banking have increased significantly, but there are also customer groups...

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Bibliographic Details
Main Authors:	Chang, Chia Qi, Chee, Yong Er, Ch’ng, Dylan Seng Huan, Goh, Yong Dian
Format:	Final Year Project / Dissertation / Thesis
Published:	2023
Subjects:	HB Economic Theory HG Finance
Online Access:	http://eprints.utar.edu.my/5415/ http://eprints.utar.edu.my/5415/1/fyp_BF_2023_CCQ.pdf

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