Factors that affecting adoption of cashless payment in Malaysia night market

The research aimed to investigate the factors that affecting adoption of cashless payment in Malaysia night market. The independent variables for this research are perceived usefulness, perceived ease of use, perceived security, relative advantage, and social influence. The dependent variables for t...

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Main Author: Li, Fanny Jia Jia
Format: Final Year Project / Dissertation / Thesis
Published: 2022
Subjects:
Online Access:http://eprints.utar.edu.my/5227/
http://eprints.utar.edu.my/5227/1/Fanny_Li_Jia_Jia_1903368_GE.pdf
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author Li, Fanny Jia Jia
author_facet Li, Fanny Jia Jia
author_sort Li, Fanny Jia Jia
building UTAR Institutional Repository
collection Online Access
description The research aimed to investigate the factors that affecting adoption of cashless payment in Malaysia night market. The independent variables for this research are perceived usefulness, perceived ease of use, perceived security, relative advantage, and social influence. The dependent variables for this research were adoption of cashless payment. The focus of this research was Malaysia night market. UTAUT, TAM and ECT were adopted in this research. The targeted respondents for this research were the users of cashless payment in Malaysia night market. Cronbach Alpha, Spearman’s Correlation Analysis and Multiple Regression Analysis were conducted in this research. The outcome of the research showed that perceived security and social influence were insignificant towards the adoption of cashless payment. Some limitations and suggestions are included in the study to provide a better idea for future researchers and the service provider to enhance the adoption of cashless payment in Malaysia.
first_indexed 2025-11-15T19:37:15Z
format Final Year Project / Dissertation / Thesis
id utar-5227
institution Universiti Tunku Abdul Rahman
institution_category Local University
last_indexed 2025-11-15T19:37:15Z
publishDate 2022
recordtype eprints
repository_type Digital Repository
spelling utar-52272023-03-08T06:20:38Z Factors that affecting adoption of cashless payment in Malaysia night market Li, Fanny Jia Jia HB Economic Theory The research aimed to investigate the factors that affecting adoption of cashless payment in Malaysia night market. The independent variables for this research are perceived usefulness, perceived ease of use, perceived security, relative advantage, and social influence. The dependent variables for this research were adoption of cashless payment. The focus of this research was Malaysia night market. UTAUT, TAM and ECT were adopted in this research. The targeted respondents for this research were the users of cashless payment in Malaysia night market. Cronbach Alpha, Spearman’s Correlation Analysis and Multiple Regression Analysis were conducted in this research. The outcome of the research showed that perceived security and social influence were insignificant towards the adoption of cashless payment. Some limitations and suggestions are included in the study to provide a better idea for future researchers and the service provider to enhance the adoption of cashless payment in Malaysia. 2022 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/5227/1/Fanny_Li_Jia_Jia_1903368_GE.pdf Li, Fanny Jia Jia (2022) Factors that affecting adoption of cashless payment in Malaysia night market. Final Year Project, UTAR. http://eprints.utar.edu.my/5227/
spellingShingle HB Economic Theory
Li, Fanny Jia Jia
Factors that affecting adoption of cashless payment in Malaysia night market
title Factors that affecting adoption of cashless payment in Malaysia night market
title_full Factors that affecting adoption of cashless payment in Malaysia night market
title_fullStr Factors that affecting adoption of cashless payment in Malaysia night market
title_full_unstemmed Factors that affecting adoption of cashless payment in Malaysia night market
title_short Factors that affecting adoption of cashless payment in Malaysia night market
title_sort factors that affecting adoption of cashless payment in malaysia night market
topic HB Economic Theory
url http://eprints.utar.edu.my/5227/
http://eprints.utar.edu.my/5227/1/Fanny_Li_Jia_Jia_1903368_GE.pdf