Social customer relationship marketing: A comparative content analysis of Facebook posts between two mobile telecommunication companies

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Social customer relationship marketing: A comparative content analysis of Facebook posts between two mobile telecommunication companies

Facebook is a social networking site that attracts and engages millions of users globally. Due to its interactive nature, companies are now able to communicate with Facebook users via their official pages. This research is an exploratory content analysis that focuses on the Facebook posts of two mob...

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Bibliographic Details
Main Author:	Ting, Zhao Ying
Format:	Final Year Project / Dissertation / Thesis
Published:	2019
Subjects:	HE Transportation and Communications
Online Access:	http://eprints.utar.edu.my/5193/ http://eprints.utar.edu.my/5193/1/2._CMB%2D2019%2D1300008.pdf

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