Antecedents and outcome of consumer ethnocentrism towards Japanese convenience store

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Antecedents and outcome of consumer ethnocentrism towards Japanese convenience store

The purpose of this research study is to examine and investigate whether consumer ethnocentrism will affect purchase intention through mediating role of attitude towards foreign products in Japanese convenience store. The research background, problem statement, issues and others that related to the...

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Bibliographic Details
Main Authors:	Poon, Jia Sying, Sim, Wei Kei
Format:	Final Year Project / Dissertation / Thesis
Published:	2019
Subjects:	HF Commerce
Online Access:	http://eprints.utar.edu.my/5157/ http://eprints.utar.edu.my/5157/1/Complete%2DFYP%2DCE%2DPrint.pdf

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