Behavioral intention towards American fast food restaurants among Malaysian consumers

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Behavioral intention towards American fast food restaurants among Malaysian consumers

The objective of executing this research project is to investigate the factors of food quality, service quality and restaurant environment that affected customer satisfaction and behavioral intention towards American fast food restaurants among Malaysian consumers. To achieve the goal of this resear...

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Bibliographic Details
Main Authors:	Chong, Chi Qing, Kok, Beng Kee
Format:	Final Year Project / Dissertation / Thesis
Published:	2019
Subjects:	HF Commerce
Online Access:	http://eprints.utar.edu.my/5156/ http://eprints.utar.edu.my/5156/1/G10%2DBehavioral_Intention_Towards_American_Fast_Food_Restaurants_Among_Malaysian_Consumers%2D(FULL).pdf

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